Adobe Marketo Engage

Connecting Clearbit to your Marketo instance will provide a powerful foundation for your lead-scoring mechanism by enriching your leads with person and company-level information. This blog post will show you everything you need to know to set up your Clearbit Marketo integration.     Creating Clearbit API User In Marketo   The first step when setting up your Clearbit Marketo integration is to create a new API user for Clearbit in Marketo. To do this: Navigate to Admin > Users & Roles Click “Invite New User” Put in a value like “clearbit@yourcompanydomain” e.g. clearbit@theworkflowpro.com, since the value of the email address does not matter for API users Set “First Name” to “Clearbit” Set “Last Name” to “Integration” Populate the “Reason” field if desired e.g. “Used for enriching leads with Clearbit information” Leave the “Access Expires” as never Click “Next” Select the “API User” role you have within your instance If you do not yet have an API user role set u

Your developer community meets on the 4th Wednesday of each month. You want to send monthly invites from Marketo without having to hard-code anything. Earlier, we learned how to find the first 𝒀-day of next month, and this is just different enough to get its own post.   As always, start with the standard datetime includes in Velocity: #set( $defaultTimeZone = $date.getTimeZone().getTimeZone("America/New_York") ) #set( $defaultLocale = $date.getLocale() ) #set( $calNow = $date.getCalendar() ) #set( $ret = $calNow.setTimeZone($defaultTimeZone) ) #set( $calConst = $field.in($calNow) ) #set( $ISO8601DateOnly = "yyyy-MM-dd" ) #set( $ISO8601DateTime = "yyyy-MM-dd'T'HH:mm:ss" ) #set( $ISO8601DateTimeWithSpace = "yyyy-MM-dd HH:mm:ss" ) #set( $ISO8601DateTimeWithMillisUTC = "yyyy-MM-dd'T'HH:mm:ss.SSS'Z'" ) #set( $ISO8601DateTimeWithMillisTZ = "yyyy-MM-dd'T'HH:mm:ss.SSSZ" )   Then add your campaign-specific settings, i.e. 4th Wednesday is $nth = 4, 

I am new to Marketo and am trying to prompt a second email to be sent out based on a group of users having received a first email. My Smartlist for the second email is returning no users when there almost certain should be results based on the "first" email being sent out. There are filters setup on the secondary email, but even those do not appear to yield results to show users. 

Hi,Is it possible to use lead tokens for email link IDs and the corresponding trigger "click link in email"? Currently, I am facing an issue where the ID is filled in the HTML, but the activity log of the click does not contain any link ID information if it was filled via lead tokens. What's my use case?A user can start a process by filling out a form. This process will get a unique ID we create in the background. To finish the process, the user has to click a link in an email. A user can start another process before the first process is finished by submitting the form again with different data. In that case, the first process can't be finished anymore. To ensure that the process being approved is the current running process, we would like to check the unique ID during the link click. What's our idea?The user will receive an email with a link to a Marketo landing page. The link ID will be filled with the unique ID. If the smart list trigger "clicks link in email" fires, we ch

How can I set registration limits for a program in Marketo??I’ve been asked this more times than I can count, and you will find it regularly asked here on Marketing Nation. That’s because when running events with limited capacity, managing registration limits becomes vital. Keeping everything under control ensures the event fits within its allocated space and resources, which helps everything go smoothly and keeps attendees happy. But, manually tracking these limits can be tedious and prone to errors. Automating this task with Self-Service Flow Steps in Marketo not only streamlines the process but also enhances the experience for everyone involved. This blog post will guide you through a solution that makes managing event capacities easier and more accurate.First of all we started with a custom self-service flow step (SSFS) - For more information on Self-Service Flow steps check out the official documentation. Flow Step FieldsWe need 3 fields on our flow step.Registration limit (

All of our LPs seem to be redirecting to a random page on our website. They "preview" as they are supposed to, but when you visit the link directly it takes you somewhere else. There haven't been any sweeping edits to our templates or forms today, and when you view the audit trail there are no admin changes that could have caused this. We opened a support ticket but in the meantime, any ideas what's happening? EDIT: The landing pages are all redirecting to our fallback page, but we don't know why.

Hi - Has anyone seen a spike in email bot activity from emails that include CVENT links?  We saw a huge bot activity spike from two emails with CVENT links in them. All other emails sent that day did not include CVENT links and did not show any unusual bot activity. Would love to hear about any experiences.Thanks. 

I need the output of a velocity script to include just the URL (and non of the URL parameters that follow the ? (stripping out the ? as well).  Can you velocity gurus assist?  I'm thinking I need to use "TruncateAtWord".

Hi, I faced a similar issue. I used to get an 'access token expired' error message from marketo. To fix the issue, we adopted a naive approach of checking if the 'expires-in' for a particular token is less than 10s,then we added a delay of 11s using Javascript setTimeout wrapped in a promise to call the identity endpoint to generate a new token. This will create a new token each time when 'expires-in' for a current time is less than 10s but the catch here is technically my AWS lambda function is taking 11s more for executing which eventually will increase the lambda costing. Please suggest some alternatives to solve this problem. Although each of our operations takes less than 5 sec and token expiring is a rarity. We are dealing with sensitive data here and can't afford this problem.

Has anyone received this message when uploading the HTML code provided from Knak and importing it to a new Marketing Landing Page Template? I am currently having issues with approving the template due to this error message and it's preventing me from using the template.  Steps I took to get to this point: Downloaded the HTML code for Marketo from Knak Open Design Studio in Marketo > Created a new landing page templateSelected the HTML code file to be used for the new templateReviewed and attempted to approve the template Error Message was thrown "Template validation failed because of these errors: Click repair to attempt automatic resolution"Clicked the Repair button > Repair Failed - "Your template could not be repaired. Check for validation issues and try again."

During our recent implementation of the BrightTALK integration for Marketo, there were a few things that weren’t immediately obvious or contained specifically in documentation. If you’re considering or embarking on your own integration adventure, hopefully these will help you out!   BrightTALK Feed vs BrightTALK Central There are two main areas of BrightTALK – My Feed and BrightTALK Central. BrightTALK Central is where the integration is set up and managed ongoing. If you’re directed to My Feed first, you can access BrightTALK Central from the link at the top right of the screen.   Note: If you shrink the screen too much, the uppermost menu disappears.   Two Access Points for Marketo Integration Settings Once in BrightTALK Central, the Marketo integration/settings panel appears in two places.   On/under the Home menu option (top of the left rail), in the Connectors tile: On/under the Settings in Content > Channels > Company Name:   BrightTALK’s Activit

Hi,I have a number of jobs that connect to marketo to download or upload data via RESTAPI.each one connects, and geta a session token:<logsnip>Token: b181289f-013d-4075-bda4-80a4583071a9:ab and expires in 0So I added a check for the expiration:   and if expired, get a new token.   try 2nd time to get a token: b181289f-013d-4075-bda4-80a4583071a9:ab returned same expired token returned.obvious result when using CURL: {"requestId":"c500#153609e0084","success":false,"errors":[{"code":"602","message":"Access token expired"}]}Why do i get an expired token, and why do i get the same expired token a 2nd time, even after checking?This job typically runs in seconds and only grabs a few 100k of data.Its not always the same job either.  it could be the first one of the morning, or the 3rd one, 45 minutes later.

Hi!We are not able to re-authorize our current LI integration or to authorize a new LI integration in Marketo. Please see screens attached. Even though we have a valid account user on LI that has access to all LI Business Accounts and has Lead Gen Form Manager Permissions, it shows that the user is undefined, and then when we want to (re)authorize and click "Next" we always see the attached error page from the LI end saying that "the application is disabled"... Has anyone experienced it? What would be the cause here? I know LI is upgrading their marketing APIs, but I don't think this is an actual cause. Please help 🙏   

I'm new in forms and would like to figure out if there is a way to hide the company name field if it has already been filled out before? Will also need to add a button that company name can be change incase the registrant want to update it. Is this possible?

Hello everyone!I need some guidance on how to best model our segmentation requirements in Marketo without creating extra objects or adding custom fields to Lead and Contact objects in Salesforce. Here's our scenario:Salesforce Custom Object:We have a custom object in Salesforce called Customer_Interaction.This object has two foreign keys: one linking it to a Lead (LeadID) and one to a Contact (ContactID)A Customer_Interaction record can be linked to either a Lead or a Contact, but not both simultaneously.This object contains specific information about interactions, such as:The product of interest.The channel used (e.g., Chat).The date and time of the interaction.Requirements:We want to segment Leads and Contacts in Marketo based on their interactions, which are recorded in the Customer_Interaction object.We need to create Smart Lists that can filter Leads or Contacts interested in a single product or multiple products.The custom object (Customer_Interaction) contains relevant interacti

Okay as the day goes on I open more and more folders and programs and get lost in my own world.Apart from logging off Marketo is there a short cut or quick way to close down all open folder in bulk?Yes this is like having 20 tabs open in 3 different browsers.   Thanks,

Is there a way to run a report based on what time all historic emails were sent to analyze open and click through rates based on delivery time other than in Revenue Explorer? I'm trying to find the information in email insights but it will only show detailed info by day and I am looking to go back a full year. 

Hello All, I am not sure if its me or anybody else is seeing the same issue. I am trying to pull email performance report using date filter which logically should give me all the email sent during this period but I could see no results are coming. Although there are emails which were sent out during this period.( *I know I can setup email manually but I don't want to use that approach as I am intending to pull report for entire year alter on). Any leads is appreciated  

We utilize RCE and have developed a multitude of dashboards to derive diverse insights. However, I am encountering a challenge in effectively visualizing the program names that have contributed to MQL creation within a specified month. Has anyone navigated this scenario before? Specifically, which RCE dashboard did you employ to extract and display this particular data set? Any guidance or recommendations would be greatly appreciated. Thank you in advance.

We have a form for Spain where we ask users to select their region. One region even though it's in the list, is then not showing as an option for customers to choose.  The region is Vizcaya. Has anyone come across something like this before? 

Hello,  I am new to Marketo. I need help sync-ing our Preference Center fields to Salesforce. We have a preference center which let prospects to select the type of communications they want to opt-out (events, research, studies, or opt-out from all). How best to do the sync? Thank you

Hi everyone,We are syncing company objects into Marketo using our REST API. With assistance from Marketo support, we created custom company fields. I would like to create a nearly bulletproof method to identify synced records. The identifier should be as simple as "Synced = false" OR "ID = empty". These fields should not be manipulable by any source other than our company import. The filter value should be self-explanatory, so filtering for a value like "ID = 0" instead of "ID = any other value" can get tricky. I experimented a bit, but with Marketo’s behavior of allowing blocking changes only if the value was filled in once—but not blocking if it is still empty—and its lack of a filter for "externalCompanyID", this becomes quite challenging. Has anyone else faced the same issue? How did you resolve it?BR Wolfram 

Hi there,We're looking to have 2 different IP addresses within one single Marketo instance. Is this possible?The new IP address is currently within SendGrid.The main idea is we have multiple branded domains and only want to send from one of the IP addresses using that branded domain, and use our current IP within Marketo for the other domain.Thanks!

Hello Marketo Community, We are currently experiencing an issue with our RTP script in the production environment and need some guidance to resolve it. Despite the RTP function being present on Windows, it consistently returns the error: "Cannot read properties of undefined (reading 'get')".This issue only occurs in our production environment and is not observed in other stages. We have tried basic troubleshooting, but the problem persists. Here are two screenshots that illustrate what we're experiencing.Any insights or advice would be greatly appreciated!Thank you,

Ok what am I missing? I have a very simple program set up to stamp UTM values for ungated web visits. The program is working as inspected, triggered by the action and stamping the value to the activity record. However, that's where the success ends. The lead utm_source field is not updating over the previous data in the field. Can you not overwrite the information already in the field? If you can overwrite it, would an API push of data trump a data change in marketo? For this scenario May 1st was the initial utm_source stamp "Speaker" and then today May 9th the lead was stamped "Email". The field is essentially supposed to be the last touch so we want it to change as they interact with other channels from us.