Adobe Marketo Engage

It would be great to be able to set the smart campaign limit in the admin area and then be able to override this at the email program level in the same way you can with a smart campaign.

It would be great to have more options in the smart campaigns to reject a smart campaign or email send, such as if segments. For example, if smart campaign audience includes X segment abort campaign. We are considering implementing lead spaces and partitions and here seems to be a feeling these are difficult to manage and implement. This could be a workaround alternative to implementing lead spaces and partitions.

The idea is to solve the issue explained here : my.token in custom form fieldIt would be extremely useful to be able to create tokens that would contain select value list. This token would be added in the value list :Typical usage is for select lists that contain multiple event dates that a lead can choose.-Greg

Make it possible for SFDC users to create a case from Marketo, similarly to the way we can create tasks.Some organisations create cases for early sales stage activities such as requesting a quote or event call back the prospects or the customer for some cross selling requests.Unlike Tasks, we should be able to map all the case fields, including custom ones, and populate them from Marketo. Specifically, the Marketo admin would be able to set some fields as Mandatory, so that users won't forget them when using the "create case" flow step.This would obviously apply only to SFDC contacts, not leads, unless a custom relation exists between leads and cases in SFDC.-Greg

Currently when reporting in RCE on amount fields the value used for the amount from Salesforce is the value in the opportunity currency. This means that when reporting on multiple opportunities you get a mixture of different currency values in one column. This makes it very challenging to report on Revenue Won, Revenue Expected, Piepline Created, Revenue to Investment, for FT and MT.This idea is to map these calculations to use the "Amount (Converted)" field value from Salesforce which would keep all these reporting values in the org' corporate currency. In our case this is AUD.There must be other Marketo customers that use multicurrency in their SFDC orgs that also use RCE and cannot get this reporting functionality to work when they are paying a premium for it.Support's suggestion was to export into excel and re-calculate everything. This would be a nightmare.Please let me know if you need more information.Chris.

I would like to be able to query when my leads last filled out a form.  I would also like to be able to put some rules in place to say "If a person has filled out one of THESE forms (form1, form2, form name contains ABC_) in the last __ days, then don't present a form.I mean, I have a lot of content. I want my viewers to be able to hop around from page to page and not have to submit a form every time.I'm trying to do this with some JS on my page, but the best I can come up with is Updated At.  I have a lot of different products and if you just filled out a form for one of my products you don't have to fill out another just to see a new asset.  Your answers haven't changed. I know Progressive Profiling can do this, but PP is far from perfect.  In fact, I'll go so far as to say I don't even like PP anymore.So anyway, if you can limit the number of emails a person can receive, why not the number of forms?

Of course, we should always be keeping a close eye on email metrics. But things slip through the cracks. So It would be great if Marketo would push out a notification if a certain threshold were passed, either good or bad. Say an email had an abnormally high unsubscribe rate, or an abnormally high CTR, it would be nice to be proactively alerted so we can take appropriate next step.

I would like to submit the idea of some design studio enhancements that would really simplify some processes.First off, a full design lab where we can test how templates pages would look inside of specific programs.  Right now, because I rely so heavily on tokens, I have to make changes to a template, approve the template, then go to the LP, approve that and test it.  It would be nice to have a lab where I could adjust a template and have a live view of how a LP inside of a program looks with those changes.  Especially when I'm working with CSS.We really need a better way to update CSS. If I want to make the smallest change to a font I have to open the template, make the change, approve the template then re-approve every page that template references.  When you have a lot of pages, it's a bit of a PITA.Also, a JavaScript lab or Fiddle type area would be nice.  I often pass tokens into my JS so I have to do live tests and it's a PITA to make multiple approvals.Lastly, an integrated PDF

This idea is the exact opposite of In this case, I would like to have tokens that are limited to a list of values.  Right now, all tokens are free-text but I would like to be able to build program templates and have everything driven off of tokens.  To limit end-user error, I'd like to limit some tokens to a drop list from which my end-user-marketeer would choose to make their program.

Current marketo doesn't log Update/Delete custom object activity.I need Update/Delete custom object activity for smart campaign.

Hi. It would be great to have an "uncheck all" checkbox  in the Email Filter section when running Email Performance Report. It's a bit of a hassle to scroll through and find what emails are checked to uncheck them if you want to start clean. Thanks!

It is possible to add some default values for the Lead Last Name and Lead company Name in the Admin->Salesforce->Sync Options. These 2 fields are the minimum requirements for any lead insertion in SFDC.But it may happen that, on some salesforce instances, some other fields have been made mandatory. We can of course set them using smart campaigns. But 2 issues here :Smart campaigns my not occur quickly enough so that they complete before the first syncIt means we count on users to set the correct values, which sometimes may prove hazardous (e.g when we need to set a record type ID).So it would be better if we could add some fields in this admin section and set the default values for them.-Greg

Currently you can use the webpage Query String to compare against in both triggered and filtered flows, however it is the only filter aspect of the "Visits Web Page" or "Clicks Link" that cannot also be used as a token [technically "Browser" too; but there are other easier ways of getting that].While its easy enough to get the query string parameters into invisible fields on a page with a form, there is a need to write this data to lead records sometimes on pages without forms. Currently, the work-around is to either create a completely invisible form capturing the data fields required, and have a JS that auto-submits the form, or to do some work with the Munchkin to write a "fake" visits web page that can be tokened.However, these two work-arounds both have problems. Clearly creating an invisible form with an auto-submit not only increased page loading time and increases risk for loading errors, and the method with the munchkin logging ghost "web page visits" is limited only to lookin

In order to avoid standard user errors, the admin should be able to flag (in the admin -> Field Management) which lead and account fields could not be used as tokens without a default value. Program tokens cannot be empty, so they are not in the scope of this.When a field is flagged, if an asset uses the corresponding token without a default, the asset could not be approved.-Greg

One cannot deactivate a user in Marketo. We can remove all roles, or delete it (which means it has never existed...)We should be able to deactivate a user forever. It would not be counted in licences and we would be able to filter the user list to show only activated or deactivated users.-Greg

With the event of Guided LPs, the forms 2.0 APIS etc... we have to manipulate more and more web files (css to handle responsive frameworks, fonts, scripts, images, ...) and tend to use web development tools, which standard file exchange system is FTP or, better SFTP.It would be much more efficient if we could have an SFTP access to the file storage.For security reasons, the admin would be able to set SFTP users (a permission would be needed) and also at any point in time could enable or disable the SFTP functionality for the whole instance or for a given workspace. The admin could also activate the SFTP for a period of time, at the end of which it would deactivate automatically.And also the folder structure would need to be real, not just virtual, reflecting the folder structure in the instance.For instance, I would like my font file URL to be :http://infos.domain.com/workspacename/fonts/myfont.eot instead of http://infos.domain.com/rs/999-XXX-999/images/myfont.eot​-Greg

We had an issue with a campaign link that apparently had an 'invisible space' behind it.In Marketo itself, the link works perfectly fine and redirects you to the correct page. However, when sending the actual email out, Marketo all of a sudden puts something like '%20' behind the link (because apparently there is a space at the end of the web link).Could there be a button one could press to validate all URLs?  Based on user-specified config (checkboxes), this feature could check for extraneous spaces as well as missing UTM codes and mktNoTok classes, for example.

I wish you could upload an image from within the email you are creating instead of having to go to the design studio to upload it first...can't it it upload to the design studio when I upload it to the email!?

The ability to apply a seed list to any campaign (without it being a manual process of adding a static list) -- not a BCC attatched to all msgs. I would love to have visibility to all the campaigns that are being launched in order to ensure the content is "on brand."

When cloning a program your list is automatically cloned, would be nice to have the option to include or exclude it.

Need a token for email/events etc. to "add to Google" calendar with a single click- not a download/workaround.

Would be nice to have "Lead Status" in the "Lead Attributes" for the "Model Performance Analysis (Leads)" Report. The reason being is we would like to see leads that are in a specific Stage in our RCM but also see the what Status they are in.  Use case would be to look at all "MQL Stage" leads and see how active our team is on those leads, Contacted, Open, In Progress etc...

In some case, after cloning a program, we may want the user to enter a few informations and, based on this, compute something more complex, such as Google "add to calendar link" (https://www.google.com/calendar/render?action=TEMPLATE&text=Your+Event+Name&dates=20140127T224000Z/20140320T221500Z&details=For+details,+link+here:+http://www.example.com&location=Waldorf+Astoria,+301+Park+Ave+,+New+York,+NY+10022&sf=true&output=xml)So it may make a lot of sense to have a new type of tokens on programs : formulas.-Greg

When we design program templates to be cloned, We would sometimes want to limit the possibility that some user inadvertently change the program token structure an break some assets doing so.It would greatly help to have a permission to restrict what some users can do with program tokens. People would  not have this permission would only be allowed to edit token values (local and inherited) but not add nor delete tokens in the program, nor change the token names. On the other hand, super users would have the right to create program templates and define the tokens.-Greg

Get a "color" token type, that would enable the user to choose a color. The token value itself would be in hexa (#ffffff format) so that we could use it in assets.Ideally the admin could restrict the list of colors to be used, though a palette.see Can you load a color palette into Marketo? -Greg