Adobe Marketo Engage

TLDR: Seeking advice on how to structure our association's retention email campaigns. I work at an association management organization with recurring annual membership retention programs (on a yearly cycle) and recurring certification programs (on a three year cycle). Up until now, we were working with dozens of custom objects from an older data management system. We're currently transitioning to Salesforce, so will soon have the Marketo/Salesforce integration open with more reliable/consistently updated data.  Right now we have default programs using filters to run daily batch campaigns based on the expiration date for the specific membership or certification. These daily batched run daily at ~2am and send around 9am to those who qualify.  Here is an example of our current approach using the expiration date in a filter constraint on the day of expiration: How do you structure your retention campaigns knowing your data will be more reliable going forw

Hi, We're using Marketo Measure but am hoping we can make it work harder for us as we look for full multi-touch attribution across teams. Has anyone else successfully done this that wouldn't mind a chat?

Hi all,After our developer edited our email template, all of the emails using that template are now giving me the "Cannot Load Email" error. When I preview the draft, it's as if I'm looking at all of the modules with sample text and images instead of seeing the email that was previously designed. In my experience, changes to modules didn't break the email. Does anyone know what might be happening here and if there's a fix?Thanks!

Did you get a chance to catch the Marketo Engage Skill Exchange this year? Be sure to check out the keynote from Sr. Director of Product Management, Raj Patel. In this 10-minute clip, Raj covers some major topics including:   Product roadmap and 3 roadmap themes AI with core systems and tools New email designer & Adobe Experience Manager Assets Connector Interactive Webinar improvements And many more!     If you're interested in learning more about the Marketo sessions at Skill Exchange, don't forget to check out @ishita_chawra's key takeaways and learnings blog for the Growth Track.   If you have any questions or comments, feel free to let us know down below!

Adobe Marketo Engage Champion and Community Advisor @Darshil_Shah1 has a recurring series on LinkedIn where he highlights unique Adobe Marketo Engage tips that may help you with your programs. Check out a recent tip below on the CC/BCC feature! 💡 Adobe Marketo Tip of the Day 💡 A few years back, Marketo introduced the Email CC feature that allows users to include CC recipients in emails. Marketo can also enable the Email BCC feature for users upon request to the support team.Email CC/BCC feature is excellent for small one-off campaigns if you'd like to keep your internal team/LDRs/Sales Owners in the loop and informed about the communication sent to people from Marketo, but it sure comes with its own caveats, including -1. All the email activities by recipients in the CC/BCC would be logged under the activity log of the email’s main recipient. This could easily skew email performance reports and can trigger off campaign flows listening for email engagements even though t

Our pipeline development team often uses MSI to send emails to larger groups of contacts (between 25-100) for specific 'campaigns' they are running. For example, they may send a webcast invite to 40 of their contacts, or one of our premier pieces of content to a group of 100 clients.  I've created a template for each pipeline development rep that allows for customized signatures, and they have no issue actually sending these emails. However, getting any reporting on opens/clicks is an issue. I can get the reporting on the actual email, but because there is no way to tell what message was sent. So in the example above, I can get them metrics on on all 140 emails sent, but I can't break it down by the webcast or content.  Has anyone been able to provide better tracking on sales insight emails? I'm trying to increase adoption of this tool for a lot of good reasons, but unless they can see the results of their efforts - at the 'campaign' level, some would rather just us

Has anyone installed their dynamic chat instance on their staging environment? We want to test it before placing it on our live site, but nothing happens when we tried to install it on our staging environment. It's a different domain from our live site, so i'm wondering if there's something that needs to be done before we add in the JavaScript snippet to our staging environment.

Hello all,I was wondering if anyone had any experience using first or last name for dedupe rules.Here is the use case we are trying to solve for:Our Marketo database is updated whenever someone places an ecommerce order in case they have updated contact info. We discovered some of our customers use a generic/shared email address (ex. info@company.com) which means their contact info gets completely overwritten each time they place an order.If we use first or last name as another dedupe field, it could result in each different person using the shared email address to have their own contact in Marketo, which would help us with connecting to the right contact in SFDC (which is tied to our ERP/order system). Has anyone else had this problem and how did you solve (or mostly solve) it? Thanks,Justin

Hello, may I ask what is the best way to do ab testing in an engagement program? Champion challenger email or the random sample? Please share any related article or videos, thank you

Anybody take the renewal exam for the Business Pract. one? Is is all theory like the original certification. Anything I should brush up on? I'm trying to get into certification exam mode again. 😂

Is there any hacky way to have an email performance report that shows both email, and segment? I'm trying to segment for 100+ emails, so don't want to group by language/segment in each individual email and then combine. Hoping there's a way to have the email names, and an additional layer. FWIW - there was pretty much the exact same question asked here 5 years ago, hoping someone has solved since. (here's the last one: I feel like i know the answer to this, but is there a way to pull an email performance report that is grouped by segmentation, with the level above that being by email?) Thanks in advance! 

I can't find any documentation that defines what a web page is in Marketo. For example, when someone stays on a page for +10 seconds, The would qualify as a visit? I saw that a session is 30 minutes in Marketo, but I am not certain those are the same things. Any additional info would help, as we are trying to track and apply lead scoring to certain pages on our website, but the numbers aren't making a whole lot of sense. 

Dynamic Chat is introducing a new feature called Conversational Flows, which gives marketers the ability to make any call-to-action into a conversational experience. Marketo Engage Forms will be able to integrate directly with Conversational Flows so that marketers can instantly qualify leads for meeting bookings, offer white papers in window, collect additional information from leads, and more. You can even qualify leads based on their membership in a Smart List or Static List with our Dynamic Chat Prime offering.   Let’s take a look at a simple example. Let’s say I want to offer a meeting booking experience for high value contacts in strategic accounts that I currently segment on with a Smart List. In Dynamic Chat, I’ve built a Conversational Flow that I want my form to call after submission that thanks the person for their interest and offers them to book a meeting on a BDR’s calendar.       In Marketo Engage, it’s very simple to setup the audience criteria for

Hey,I have just launched Dynamic Chat on my site. I was wondering if I can change the language of Dynamic Chat conversation from English to Spanish or any other language based on the IP tracking of the country the user belongs to.Is it possible? how can I do it?Thanks 

Last updated date: September 20th, 2024   Hi Marketo Engage Community,   If you have not conquered Engagement Programs yet, please watch this Learn From Your Peers webinar covering the best practices for planning and building Engagement Programs. Engagement programs give you the power to listen to the needs and behavior of your customers and provide them with the relevant journey and necessary content.    Adobe Marketo Engage Champion @maxg013 shares his years of wisdom, end-to-end processes from planning to execution, and real-world Engagement Program use cases across various customer lifecycle stages.   Key topics you’ll learn:  Develop multi-stream strategy and plan: defining, progressing, and exiting streams Build in Marketo Engage: program set up, nesting, request and executable campaigns Report and measure success: leveraging native reporting functionalities such as Engagement Scores, Email Performance, and Stream Performance Report

Hello everyone,I'm currently working on a project involving a toggle translator to translate our website into multiple languages. For example, when the website is translated into German, the Marketo form displays the "Country" field as "Land," and countries are shown in German (e.g., "Germany" becomes "Deutschland").I need to capture the translated value, such as "Deutschland," in addition to the default value ("Germany") in Marketo. This is important for personalizing emails in German, so the country should be displayed as "Deutschland" when sending emails in German.Has anyone encountered a similar situation or found a solution to ensure that the country token adapts to the language of the email?Any help or suggestions would be greatly appreciated!Thanks in advance!

Our company is looking to merge our instance of Salesforce with another instance, which means we will need to move Marketo to that instance.  I am curious if anyone has done this, what recomendations you have, and how you managed costs as you did so? 

Hi Marketo Engage Administrators,    Amy from the Adoption Marketing team at Adobe. 👋  Our team’s goal is to drive product adoption and retention, and we do this by creating scalable and personalized learning programs that help customers maximize product value.   I am researching how Marketo Engage administrators like you advanced your Marketo Engage skills beyond the onboarding stage and identify gaps and opportunities to improve your learning experience. The feedback you share will be used to enhance Adobe learning resources(e.g., Adobe Experience League). You will also be able to directly suggest topics or contribute content ideas that you think would have a greater impact on the Marketo Engage Community. Have a topic you feel passionate about collaborating with me on on? I am more than happy to connect to tell your stories and bring the gotchas to the wider community!    Share your thoughts with us by taking t

Hi,I am the  Marketo admin and one of the user has changed to a different workspace.Now when they are sending emails, the default From Email Address is incorrect. As an Admin, Can I change the default From Email and From Email Address for the user?When I read posts, it suggests that they need to go to Admin tab and Email to change it,I do not want to promote the user as Admin on the system.I can do temporarily upgrade them and roll back after they change.ButAsking if there is any other way to do it? thanksSree 

Hi All, I'm downgrading our Triggers to overnight Batch runs when possible to improve the speed of our system. My question to everyone is, when looking at your Campaign Inspector, what is the best practice for the ideal number of Active Triggered Campaigns running daily at one time? Through experience and research, it seems like anything over 1000 will slow down the system, so what range below would be best practice? 150+250+300+500+Between 500-800Any help is appreciated! Cheers, Chris

Has anyone had any instances where an email has bounced, the status hasn't changed to delivered, but then has been marked as opened? I am intrigued to know how this may be the case. Thank you!

Hi all, Can someone please verify that I am using the correct formula for the advanced filter (see screenshot attached). I want the following:- they must have opened an email in the last 1000 days OR - clicked a link in an email in the last 1000 daysAND - they must NOT be apart of list 3 or 4 (blurred list names for obvious reasons) Right now, this is the formula I have: (1 or 2) and (3 and 4) I know when using the "NOT IN Member of List" filter i have to use the logic "and". I just want to be safe and make sure the formula suppresses the correct records.   Thanks in advance!