Adobe Marketo Engage

Hello my lovely Community! I'm currently setting up some Custom Activities for the first time (I love an opportunity to learn something new in Marketo!) and one of the fields I need to add on several of the activities is a URL capture. There is no URL field type in the options: Of course, I dived right into the Community to check out what I could use as an alternative and came across this post where @darshil_shah1 notes that a URL field is best for storing information that is ONLY a URL and @sanfordwhiteman noted that a Textarea field would be better for entire URLs because URL fields are limited to 255 characters. However, there's no Textarea field either so my only option appears to be a String field (which also has a limit of 255 characters). I also checked the Custom Field Type Glossary and Field Types where there are a lot more fields defined than there are available for Custom Activity fields - are options intentionally limited here or

We're using a central form at the bottom of all of our solution offering pages (not Marketo LPs) (e.g., https://www.avanade.com/en/services/microsoft-tech/cloud-and-applications/ai-ready-cloud).  At the program level, we have a {{my.solution offer name}} defined - which should populate this value when the form is submitted: The value that is being stored is the actual token name and not one of these values:Security Copilot WorkshopSprint Zero WorkshopMainframe Modernization for AIAvanade Cloud ImpactMicrosoft Copilot for Microsoft 365Copilot for Dynamics 365Are program tokens not supported at all in Marketo forms?  If not, what is the solution to grab this token and populate the hidden form field? I did see your response, @sanfordwhiteman in this post (https://nation.marketo.com/t5/product-discussions/trying-to-use-tokens-to-pre-populate-data-on-a-form/m-p/341331#M194219), but wasn't sure if it applies here since we are only using a handful of potenti

Hi there everyone,  I was wondering if it was possible to dynamically populate the From and From Address in Marketo. I got a request from my team that they were looking to see if we could dynamically pull in the AE from SFDC to populate as the From and the From Email Address for a confirmation email. I don't think that's possible but figured I'd post it here just to make sure.  Thanks for the help all! -Troy 

I am trying to add Javascript to a Marketo LP using a Marketo form that adds a date/time stamp to the submission. I have created a new field in Marketo named Last Form Submission Date (lastFormSubmissionDate) and am adding the field to the form. Then on the Marketo page I am adding this code to the Custom Head:<script> MktoForms2.whenReady(function(mktoForm){ mktoForm.onSubmit(function(mktoForm){ mktoForm.addHiddenFields({ lastFormSubmissionDate : new Date().toISOString() }); }); }); </script>It is not populating the field though, so wondering what I am doing wrong.

We have a Marketo form on our site that we want to run a report against that would show us all the form fills. The issue that we are facing is that if the same person fills out the form more than once we only get the most recent information. This form will be a request for expedited shipping and might be filled out by the same customer for multiple parts with in a few minutes of each other. Is there a way to capture all the information for every form fill?

Hi Everyone,I've noticed confirmation emails that include Google Calendar information at the top with "Yes" prechecked, so the recipient doesn't have to click on anything to add the meeting to their Google Calendar. Has anyone tried implementing this in Marketo emails? I’m attaching a screenshot of a recent confirmation email I received after registering for Adobe's upcoming MUG for reference.Thank you in advance!  

Business ask is to migrate Marketo data with acquisition details to new instance, so that attribution data reporting can be mapped. The bottleneck is importing all program in new instances. As a quick workaround team suggested to import only global and FY-24,25 program to make this happen simple. But is there any other workaround for this too?

Hi!I wanted to see if anyone else is seeing a higher number of click activities from User Agent = Barracuda Sentinel (EE).We noticed that our click rates were higher on some of the emails, and when we investigated, we found that it was activity from this user agent. It seems like it started mid-last week. Also if there is a way to filter this on Marketo's email performance report, please let me know!Thanks. Yuko 

Hello, I have a Many to Many setup, this is not the real case but imagine I have my CO bridge as email and Course. Then I have an edge CO with Course and availability.Email |<--> | Email -- Course |<--> |Course --Availability| I want to send an email to people who has course availability = yes , which is not a problem from the smart list perspective, but I want to say in the email which course. The problem is that the Edge CO is not available in the scripting to apply the logic, is this possible somehow or a very long shot ? Dear email

Hello, Marketing Nation! Welcome to the third post of "Tuesday Tech Bytes 2024 Edition.". Today, we're diving into the world of Marketo & Marketo Measure by our very own Ajay Sarpal and reviewed by the rest of the Tech Bytes Team! Use these to supercharge your marketing efforts with Adobe Marketo Engage.   Let's face it, data. We marketers are drowning in it. But the real question is: how much of this data is actually telling the story of our marketing efforts? In my experience, traditional campaign reports often leave a gaping hole in the narrative, failing to show the complete customer journey and its impact on that magic number—revenue.   That's where Marketo Measure comes in, and let me tell you, it's been a game-changer. When I first discovered Marketo Measure and its seamless integration with Marketo Engage, it was like finding the missing puzzle piece. Suddenly, I had the power to move beyond basic reporting and make data-driven decisions that fueled real

Anyone else having issues with new outlook + calendar tokens? We have launched a new webinar series. We use velocity script that puts relevant calendar tokens into the registration confirmation emails and some registrants are having problems accessing. We have not had this issue before with outlook 'classic'. Is there another option for calendar tokens and the new outlook that we should try?

This week, we prepared another excerpt from our brand new Marketo Champion-authored ebook, titled [Marketo Success] Guide. The [Marketo Success] Guide will give marketers detailed insights to navigate Marketo like our most successful customers and help you prove your Marketing team’s impact to your organization. Check out an excerpt from the ebook below written by @Alex Greger, Marketing Automation Manager at Hitachi Vantara & @Lauren Aquilino, Senior Consultant at Revenue Pulse to learn how they A/B test their landing pages in Marketo.A/B TestingWhat is itOnly 52% of those that use landing pages also test them to improve conversions. (1) Testing allows you to optimize conversion rates. This is a native, and frankly underused, feature. In Marketo, A/B test groups allow you to compare conversion rates of specific landing pages and optimize for the best results.Why use itThe real question is - why not use it? A/B testing allows you to quickly gain insight into what’s working and what

What is actually "hoslitic view in campaign reports". Which type of program should be used if we a nurture mailer series and we want a holistic view in reports in the end? 

Hello AllAt my firm we're unsure what sort of methodology to apply to the numerous bot clicks and opens which seem to be appearing in our reports these days. We are using the IAB filter and considering adding the proximity pattern feature for 0 seconds but there doesn't appear to be an absolute way to identify and remove all bot activity. We're curious to know what other businesses are doing for their reporting as we seek to agree internally on a methodology to apply and follow. Thanks in advance to anyone who inputs. 

Hello Marketo Community, I hope this message finds you well. I am currently working on integrating Marketo using its JavaScript API, specifically through the method submit as described in the API reference (https://developers.marketo.com/javascript-api/forms/api-reference/). My goal is to track and debug form submissions. I would like to know if there is an interaction log accessible from the Marketo dashboard that records form submissions and any associated errors. Having access to such logs would greatly assist in diagnosing and resolving any issues that arise during the submission process. If such a log does not exist, is the only way to register errors by using the onError callback and implementing our own logging platform? Any insights or recommendations on the best practices for this would be greatly appreciated. Thank you in advance for your assistance! Best regards,Javi from Human Decode

Is there a way to create a folder and re-sort filters? Example: I want to create a folder under filters named "Basic Filters" and put only that 4-5 filters that should cover 95%+ of marketing requirements (We have a ton of filters that are not necessary for most marketing emails, and I want to make the space easier and cleaner for users).   

This event has concluded - please stay tuned for future Coffee Break events!   Unlock a seamless, native experience for creating, managing, and delivering events within Adobe Marketo Engage. Our Interactive Webinars feature provides a range of prebuilt, customizable meeting templates, allowing you to tailor your events to your unique needs. Engage your audience with interactive features like screen sharing, file sharing, chat, audio/video broadcasting, and interactive online activities.                                                                           Please note that this is a text-only event that takes place on t

Hi All, Has anyone successfully reduced the # of options on a filter? We have some filters with 200+ options. We want to reduce to only show the 3-4 options that marketers should be using to keep things clean and easier.  Assuming there's a few options (hopefully) to go about it, ideally I'd love to be able to edit which options show. Alternatively, making a clone of the filter and deleting options we don't want. The route I'd want to go down the least would be creating another column from the data source to feed it into Marketo.  Has anyone tried this and been successful?  Thanks!

Hello, my company is updating our state/country integration values in Salesforce, so I need to update all our forms to have the new country codes instead of name values. I've gotten the API to work to update the country field and our opt-in checkbox visibility rules, but I'm struggling with the State visibility rule.I'm grabbing the rules from a GET call and just changing the "United States" and "Canada" to "US" and "CA" the way I did for the others, but I'm consistently getting a 709 error that reads "Field of type radio buttons, checkboxes and select should have picklist values." Has anyone worked with updating form visibility rules via the API? Any idea what's wrong with the message body below? I'm identifying the "picklistFilterValues" , and they're all already entered as values in the State field.{ "rules":[ { "subjectField":"Country", "operator":"is", "values":[ "US" ], "altLabel":"State", "picklistFilterVa

Hello, We're building a preference center where we'd like the selections to remain intact when the user revisits the page. On our test page we have three options, two are custom Salesforce fields and one utilizes the Unsubscribed check box. The custom Salesforce check boxes retain their marks upon subsequent page visits, but the Unsubscribe From All check box is wiped clean when selected and the form is submitted. We'd like to maintain this selection so the user can see their unsubscribed status upon revisiting the page. Additional InformationWhen revisiting the preference center page after the unsubscribe from all box is checked and the from is submitted, the form initially retains the email address for the user but all of the check boxes are unchecked. By the next day, the email address no longer loads (it's tokened to populate the user's email address upon page load) and the entire form is blank. We have a clean up campaign that runs everyday to remove unsubscribed users f

My company is testing out a LinkedIn Live Event for the first time next week. We noticed that you can require registration on LinkedIn to attend the event, but it was a LinkedIn form that asks first name / last name / email. Our Marketo forms contain a lot of hidden ZoomInfo fields that we would be missing if we required registration. However, if we did want to use this event for lead generation purposes, can a LinkedIn Lead Gen form be set up in marketo for the event that does include all necessary fields? I've never used a LinkedIn Lead Gen form so I'm not entirely sure how the process works. Otherwise, if we did not required anyone to fill out a form and they just click "attend" on the LinkedIn event, what might be good ways to promote it for lead gen after the event takes place? Thanks!!

Hello, Marketing Nation! Welcome to the first post of "Tuesday Tech Bytes 2024 edition". Today, we're diving into 10 tips and tricks authored by our very own Amit Jain and reviewed by the rest of the Tech Bytes Team! Use these to supercharge your marketing efforts with Adobe Marketo Engage.   It's safe to delete the unsubscribed from Marketo Marketo has a feature called "Durable Unsubscribe" If you delete unsubscribe and the same comes again in Marketo, it will be unsubscribed automatically. Your email performance reports will still show the unsubscribe number, even after the deletion If you have a lot of unsubscribed people in your database, you should consider doing it, as it can save you some subscription costs on the next Marketo renewal Prevent duplicate records in #Marketo Email address is the primary key in Marketo for all data sources except Salesforce When it comes to Salesforce, Marketo de-dup records based on SFDC ID, not on email address It happens when you import l

Welcome back to the Marketo Engage Community Lens! We have a multitude of updates to share with you in this July edition – including a new learning path for new instance admins, an announcement on accessing the Marketo Developers site in the future, and insightful articles on Lead Source setup, Self-Service Flow Steps, BrightTalk integrations, and much more! If you’re interested in receiving or sharing this newsletter via our bi-monthly email, be sure to sign up or share our newsletter mailing list!   Announcements Join us for the Marketo Engage Skill Exchange on August 8th: Join us on August 8th for the Marketo Engage Skill Exchange to elevate your expertise with two dynamic tracks - the Learn Track where you'll master core features with best practices, tips, and real-world experiences from Adobe Champions and Experts, and the Grow Track where expert peers inspire you with innovative approaches to engagement journeys, instance hygiene, and workflow efficiency. Don't miss this op