Adobe Marketo Engage

Sending emails to recipients based on their time zone is a great new feature Marketo has delivered recently--and part of what makes it such a robust option is that it uses several fields and factors to calculate a recipient's time zone. That data would be incredibly useful if it was exposed to either the API or UI as a read-only field for calculating other actions on. Two that come to mind immediately would be smarter list segmentation and hooking into a technology integration (sending SMS messages at local times, rather than all at once.) Unfortunately, the system-calculated time zone is not available and thus users have to do their own time zone calculations today, making redundant work.

We should to be able to run a report for the total number of submissions for each form for a given time period. If I could get really greedy, I would love to see the form name, and the number of total submissions *and* unique submissions for each form. But total submissions by each form name for a time frame would be incredibly valuable as a basic reporting/analytics report.    The landing page report is useless unless your forms are all hosted on Marketo landing pages.

Farsi (Persian) Language Support As we start to do more business in the middle east it would be nice to have Farsi (Persian) language support for Forms 2.0  

When archiving a group of emails - it would be helpful to have a way to select multiple batch email programs and drag and drop them into an Archive folder.  Currently move all 2019 emails to an archive folder is a massive manual undertakeing and would be speeded up by selecting multiples at a time. Thansk.

It would be helpful if all system managed field mapping, such as the Owner fields, were displayed in the Field Management. It seems odd that they are mapped but not displaying as mapped under the "CRM field mapping." In order to clear up any confusion, ideally those fields would display the associated mapping.

While it's nice to get Web Service error notifications via Marketo, the information is typically not very useful in an instance with multiple API users as the errors are broken down by type and not by source.It would be great to have error logs provided on a per user/auth basis in the Admin/Web Services interface. We can see per user API request counts, but can't see which users are generating problems.

Hi, I was wondering if it will be possible to get an email alert if content added to predictive content does not work correctly, because: 1.) website URLs are not working because they have been deleted or changed. 2.) image URLs are not working because the images have been deleted from Design studio.I understood that right now there is no notification system for this, leaving us not knowing of the items contain errors o not. Would it be possible to create a notification system/analysis dashboard for Predictive content errors?Thanks,Karoline  

It would be so useful if we could include multiple values inside of the Member of Smart List filter, the same way this is possible for Member of Program and Member of List filters. It can get complicated if we want to easily pull in multiple smart lists inside of 1 smart campaign without listing a filter for each one. 

Right now, there is no accurate way to determine if a file is identical, but uploaded with a different name inside a Marketo instance. While you can pull file size and try to 1:1 compare sizes to understand if a file is identical, this is an imprecise method.   By storing some sort of checksum hash (MD5, SHA-2, etc.) with an asset, there's now several options for handling duplicate files. Uploads via API or UI could use the checksum to prevent duplicate uploads, and exposing the checksum via API (or even UI in some way) would allow for faster and more accurate detection of existing duplicate files.

  Hi Team - It's an IDEA to have below field on the Programs with Opportunity Analysis. 1. Opportunity Closed Week This field is visible on “Opportunity Analysis” alreadyBut it is not on Program with opportunity analysis report.It's an idea, We should have this field on Programs with Opportunity report as well to have the time-frame wise reporting purpose.Thanks, Vinay    

I'd like to see an EASY way to prevent a collection of leads from synching to CRM. My present issue is leads from embargoed countries. I don't even want them in SFDC. I'd also like an easy way to setup these designations - e.g. in a lead partition, or members of a program, etc.I would also use this for other scenarios such as staff, testers, etc. There are a variety of situations where this would be extremely helpful.The thought of having to go in and retrofit hundreds of campaigns to add in exclusion steps for something like this is depressing.

Hi, When I, as an admin, receive a Marketo ALERT email about a person who filled out a Contact-Us form, I want to be able to approve or reject this person directly from the alert. My idea to you is to add the ability to have CTA buttons or simple links in an alert, that when clicked, will activate Triggered Smart-Campaigns. Thanks, Edo

The purpose of this idea is to gather all requirements for the next level of program token management. Here they are :New types of tokens required :URL token types (​) so that managing URLs for CTAs no longer requires a 1 page how-to guideImage / File token types, so that updating a image in a email or LP can be done easily without error (​)Form tokens types to enable changing the form in an LP without editing the LP. See List and smart list tokens ()Formula tokens ()All tokens providing program information, tags etc... (​)Multi line text tokens (not rich text, but just multi-line)List of values tokens (​ Thx @Andrew Sielen​)Select field tokens, so that the standard user cloning programs has the possibility to choose values within a limited list (in conjunction with limited rights, see below). See , thx @Robb BarrettColor picker tokens (), which settings could be restricted to a limited set of values.Program level or campaign level UTM tokens that would be automatically appended to ema

I really would like static lists to be sharable across workspaces, similar as smart lists, snippets, templates etc. are shared.  

For webinars and events, or any other gated content, we're creating landing pages that we wish to "expire" after the time of event. For that matter, after an event or a webinar, we need to keep in mind to redirect the URL of the landing page to our website general events / webinars pages. It would be great if there would be a way to schedule the redirection in advance, to choose date and time in order for the redirection to be automatic and that way we don't have to wait for after the event and do it manually, plus, avoid forgetting doing it. Surely it's an easy task for Adobe developers.

It's really great that Marketo has durable unsubscribe, and my team would love it if you also had durable email invalid.   We would love to be able to clean email invalids out of our Marketo instance, and know that we'd never email those folks again, even if they somehow got re-imported. (We have some teams that are more experienced with list imports and salesforce syncs than others).   Would it be possible to apply the same "durable" functionality to email invalid as is in place for unsubscribe?   Thank you!

There are two main issues for me with the GTW plugin:It does not pull in Attended OnDemand status info from  GTW. We make our past webinars available on our website, and I'd like to capture stats from that in the original webinar to show a more complete ROI on the webinar.It does not support Series and Sequence creation types from GTW. This caused a real problem recently. Not knowing this was not supported, I created a Series webinar (one webinar, 3 dates, bc when the webinar content is the same, that's substantially easier in GTW). I then created my events in marketo, and lo and behold, each date instance showed up in my list, implying that connecting to that webinar date would, in fact, populate my registered, attended, etc status field as the plugin does for single webinars. I happily created my reg forms, again thinking it would all connect up as usual. Not so much. I had to go MANUALLY transfer registered folks from Marketo to GTW (and no, I could not just re-create the webinars a

I would like to see some kind of provisioning with our SSO connection.  Preferably it would be full api provisioning with Okta, however in liu of that, I would accept JIT provisioning with attribute consumption from the SAML statement for group digestion and mapping.

When looking at a SmartCampaign summary screen, sometimes either the Last Modified User or the Created By user is blank on the below screen. Support has said that the reason is because this user has been deleted from our users list. However, this screen should show the history of a campaign - no matter if the person was removed from Marketo or not - and because this value is missing it feels from an experience perspective that Marketo may be "missing data" or be somehow broken.To resolve this perception, just show some indication of the user who modified/created the asset.  I think showing the person's name (even if they were deleted) is perfectly acceptable and would clarify the history of campaigns.

Greetings!Marekto is integrated with Salesforce CRM in my organization. Many time it happens that we run into Exceeded API limit problem where Marketo consumes all the API calls from salesforce. but there is no reporting at Marketo end that can show which sync/ campaign/ program caused it. Would be very helpful if such report can be developed by Marketo. It leaves me in a very uncomfortable situation where something like this happens and there is no way to figure out what exactly caused the issue and how many api calls were consumed.

If you have duplicate lead records in Marketo, it's important to know which record Marketo considers the "active" record.  Consider the following example:Sending Batch EmailsIf there are duplicates within your email list, only one email will go out. It will be the lowest Marketo ID (created first). This record is also used to populate tokens.  Example:CreatedUpdatedMarketo IDFirst nameEmail3/13/20104/13/20102749Elizabethbeth@company.com12/15/20123/15/201610936Bethbeth@company.comIn this case, the email will be sent to the first record with Marketo ID 2749. It will say “Dear Elizabeth” if you use a token for first name. Also, the activity entries will be attached to that record (sent, delivered, opened, clicked). When the email click goes to a page with Munchkin code in it, any web visits will also be associated with this record.[EDIT 1/30/2018]: apparently this is not the case.  As you can see below in the latest comments, @Aaron Dear​ uncovered a serious issue/bug - esp

I see a few old ideas in here about this topic from many years ago, but can't seem to vote them up so creating a new one. It would be great if Marketo allowed users to share Marketo calendars with people who do not have access to Marketo -- ideally with a read-only URL. I'd also like to be able to set up subscriptions that will send updated calendars to select people via email.  A large majority of the Marketing stakeholders at my company do not have access to Marketo. That means, in order to share a calendar with them, I need to send a screenshot of what we have going for a given time period. This does not provide an automated/real-time option, and sort of defeats the purpose of the Marketo calendar. Without the ability to share read-only calendars to non-Marketo users, the Marketo calendar offers limited functionality and in my opinion, is not a truly viable marketing calendar solution.

With the latest Update in Salesforce Sales Cloud Spring '20, tasks can finally get assigned to Lead Queues: Please implement necessary Changes to leverage thisSales Owners field should also pull in Lead Queue info, or reference in some other way.e.g: Sales/Lead Owner First Name =  "Lead Queue"; Sales/Lead Owner Last Name = "actual sfdc queue name"         or at least pull in the queue email into the Sales/Lead Owner Email field so they can be referencedTasks should be assignable to Lead Queues as well, not only usersRelease Not Update FYR:https://releasenotes.docs.salesforce.com/en-us/spring20/release-notes/rn_sales_productivity_activities_task_queues.htm

From a quality and compliance standpoint, admins should be able to restrict the ability for certain user roles to press (or even see) the "Edit Code" button in the Email editor. 

Emojis are not a documented supported feature in Marketo, and while they aren't for every audience there are a lot of promising test results that show they can be effective at helping emails stand out.Many benefits to using emojis are outlined in this Marketo blog post:blog.marketo.com/2015/05/marketers-rejoice-emoji-marketing-is-here.htmlIt would be great to have this as a supported feature. Other ESPs have recently introduced support for emojis and initial test results and it's something I would like to be able to test out in Marketo. Vote this up if you feel the same.