Adobe Marketo Engage

Often times, we play around with Smart List Filters to check potential results. We build a Smart List, add filters and then check how many and/or which records are being returned. There's some trial and error here, such as "What if I removed the filter for language - does it even make a difference?" And sometimes just one filter might be pretty complex if you have some constraints on it.   Now, if you want to test things by adding or removing filters, you have to remove them completely, and then re-build them if you decided you need to keep them. Wouldn't it be awesome if you could just toggle them on and off?   Here's an example from the video game "Path of Exile" and its trade filters: See the toggle on the left hand side. Three of six filters are active for the current query.  

This isn't something I'd normally think about, but I was doing some basic explanation on how Marketo works to someone and they encountered some frustration around how deleting assets work.   As a general rule, if there is an approved version (for emails and landing pages) or if an asset is referenced elsewhere (such as for forms, smart lists, social assets and so on), the asset can't be deleted. That makes total sense from a development point of view, but it's disorienting for new users to not be able to understand why they can't remove the asset—they must click on delete, get the error message (that isn't clear for beginners) and then understand that they must either:   a. Go to Used By, find the asset references, remove them, and then delete and/or b. Must unapprove the asset first, then are able to delete   The messaging shown in response to an invalid attempt to delete today works but also assumes you understand the meaning behind it. Most new users just don't h

I've looked throughout the knowledgebase for this but maybe I'm not searching with the right keywords?   Today when we send sample test emails the word "TEST" gets appended to the beginning of the Subject line of that test email.  What would be a great integrated feature to the sample email sends is to automatically increment the test in the SL i.e. "TEST1", "TEST2", "TEST3" each time a new test gets sent out. We have many hands in the cookie jar in our marketing department who have a lot of input on our email communications (nature of the beast I guess) but it means we send many many tests for email review and confirmation. It can get mind-boggling but what would be great is if Marketo incremented the test so I can go back to my stakeholders and say the latest test is "TEST3" or please review "TEST2" for the latest update to x section of the email..    In addition to this, some of our nurture campaigns have multiple versions we are sending depending on the goal of

We're hoping eventually there will be an easier way for Marketo emails to accept emails that contain special characters such as $ or { or }. Increasingly due to GDPR laws we receive URLs for our emails that contain these characters as part of a required GDPR URL string.   Here is an example of a URL: bs.serving-sys.com/Serving/adServer.bs?cn=trd&pli=00000000&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_00}&adid=00000000&ord=[timestamp]   Through Marketo support we figured out the only workaround is to manual change each of those characters to the URL encoding:   bs.serving-sys.com/Serving/adServer.bs?cn=trd&pli=00000000&gdpr=%24%7BGDPR%7D&gdpr_consent=%24%7BGDPR_CONSENT_00%7D&adid=00000000&ord=[timestamp]   Wish there was an easy way for Marketo to automatically convert these special characters for you, rather than giving you an error message when you try to save!

Currently, smart campaigns with a reoccurring schedule do not show up on the calendar. When a smart campaign has an email send in it, it will show up in the Calendar, but only when it is scheduled for a single run. So unfortunately we can't see a true holistic view of all sends that are scheduled to go out.   Some might think this could make the view clunky or too full, but I can't imagine I'm the only one who wants to make sure that all of our future emails are going out at the right times with the right content, and not all on similar days. This view would help make that so much simpler to navigate. It would also help see if there are any old/outstanding campaigns that are setup to run when you don't want them to! That's caused many issues for me and my team.   I'd love to see this functionality added to the Calendar feature, and I think others would benefit from it as well. 

Dear Marketo Community,Sometimes we like to check our fields and see how often and where they are being used.Doing so, I miss the functionality of simply export all values. We only get to export a list of the actual fields, but not of the assets and programs.

We need a better way to handle Spam Bots filling out our forms.  They are bypassing javascript validation, and we are incurring conversion costs.  

Hi,this may sound trivial but it would be great if when you click on admin, this opens a new tab instead of loading the current page. I have to each time think of opening a tab and then click on admin.  Cécile @ Talend

Marketo support has access to SFDC sync logs to help diagnose when the sync is lagging behind and what seems like information on the type/number of changes queued to process. Giving us Marketo admins some level of access to those sync log details would help us monitor the sync more closely and be able to provide quicker feedback to users why changes are not updating in a normal time frame.

Dear Marketo, PLLLLEEEASSSE give us the ability to open assets/smart campaigns and most importantly the "admin" section to be opened in a new tab.It's super annoying to click on something, realize you need the pevious window as well, go back to the original page, open  "marketing activities" in another tab and then go to the asset that you orginally wanted.

Large organisation usually have centralized Provisioning / Deprovisioning solutions.But these cannot be integrated to Marketo because there is no API to do this. We would need at least to have the following operations :Create userReset passordChange / add / remove roleGet role listGet User list, filtered by active, inactive or roleDelete user-Greg

With the ability to have separate workspaces, lead partitions, and landing page domain aliases, it really seems to be a major gap that you can not have multiple branding domains on the account to configure with your multiple workspaces. The limitation of one branding domain provides a less than ideal brand experience to the customer, especially if a brand like P&G, GE, etc were to want to use Marketo... I can't see one branding domain working for them.It would be awesome if the Marketo team adds in the ability to configure multiple branding domains and select those as needed for your various marketing efforts to provide a seamless experience to the customer.

The javascript for embedding forms in HTML is great, but the lack of 'pre-fill form' and 'progressive profiling'  on non-marketo landing page is SO disappointing.

Would love to see the same "Sync error" tab for the SFDC connector as the one that will be released soon on MS Dynamics in Spring '16:-Greg

It would be great if in Field Management, under "Fields Used By", you could open the campaigns/smartlists in new windows/tabs. Often times you want to open and view multiple campaigns at once, and right now without that ability it's quite tedious to look through multiple campaigns/smartlists from Field Management.

Hi,Currently when creating local assets such as emails, the assets automatically drops to the bottom of the program.  If it is a program with many assets and subfolders, we have to scroll around to look for our new asset. If we have subfolders within the program, it would be great if we can create local assets in those folders directly. 

When embedding a form 2.0 on a web page, form prefill currently does not work. Let's make oit work :-)

This has been brought up in discussions, but I couldn't find an idea to vote on so here it is. The "Send Alert" flow action already has this functionaility (To Other Emails:), I would like to be able to do the same thing on the "Send Email" flow so I can send messages to users and CC someone else, in this case their specific account manager. Our particular business reason is for an introductory email from the CEO to all new customers. Imagine it like this:From: ceo@symform.comTo: <new customer>CC: <account manager>Hi <new customer first name>,Thanks for joining our fast-growing community! I want to introduce you to your account manager, <account manager full name> who is copied on this email. <account manager first name> will be your primary point of contact and is happy to help with whatever you need.Etc, etc, etcThis would make it easy for the user to reply all to the email and would actually help make the message seem more personal.

There are some good use cases for needing to query records that start with apostrophes: for example, a common list upload error that can occur involves improperly-formatted CSV files, resulting in records with email addresses like 'example@hotmail.com' instead of example@hotmail.com.   Currently, the Marketo platform doesn't properly return results for these queries because the character is improperly escaped. If you do a search for "Email Address: begins with ' ", you will return all non-empty email addresses. Attempting to use common SQL escape patterns (\', '') does not fix the problem. If this behavior could be fixed so the search correctly looks for apostrophes, it would be appreciated.   (I am aware there are other ways to retrieve this data and have done so; I just wanted to note this specific bug.)

Wouldn't it be great to have a clone feature for marketo custom objects - using which we can re-create a similar CO quite easily and quickly. 1. When you forgot adding a link field - you cannot edit a CO to add a link field once it is approved - Quick cloning and adding required link field would be great to have. 2. If you are making a similar CO for some other use case as you might not want to share a single CO space for 2 different use cases - It would be great to have a clone feature in such scenarios 3. CO allows 50 fields - in-case you have alot of fields it is quite cumbersome and error-prone when you want to create a new CO with same/similar fields to already an existing CO.    It is not a must have feature but it would definitely be a good add-ons and indeed a blessing for the folks who are working regularly on Custom Object. 

Finding a lead by its Marketo lead id does have some real life use cases, so it would be great if the field could be used in smart lists. One example would be a database with a high percentage of duplicates, where list uploads require distinction between two records with the same email address and you would use a smart list identifying the exact record to add to the list. In another, somewhat more obscure, use case I have an instance that is connected to a non-standard CRM where success criteria cannot be measured entirely straightforward with the Marketo data available. In CRM, success is measured at company level rather than person level, but the Marketo Lead Id that originated the lead is known. So therefore I would want to use a static list again to identify successful leads by their id.

My SFDC admin has asked me to update some leads based on the Lead ID (a Salesforce field). We have a lot of duplicates, and I need to merge some of these fields based on the Lead ID. Looking into our database, I can see a "SFDC ID" field in lead records, but I am not able to run a search by "SFDC ID" in Smart Lists.   There area lots of ideas in the Marketo Nation forums, but none of them are ideal. It would be greatly appreciated if Marketo could make these fields usable for Smart Lists, Search (in program "Members" and in the Database).

Hi, We would like to have a table which shows the actual time of completion for each smart campaign,so that we can easily confirm it when needed. ex)CampaignID Date Time1001 2020/10/16 9:011002 2020/10/16 9:151003 2020/10.16 9:401004 2020/10/16 13:00 Currently, we can only check the result of a smart campaign at a time, so it is taking 20 hours a month to confirm the result of all of them when, for instance, we need to adjust the time smart campaigns run at. In addition, at the time when smart campaigns are taking longer than usual, we need to quickly check the result and take counter measures to make sure this does not affect e-mail deliveries. However, taking a lot of time to do this has actually affected our services several times. For these reasons, we would highly appreciate it if you could handle this. Thank you

Hi, any chance users could adjust the loading icon? So replacing the 6 dots that circle with personalized loading graphics? Any workaround that would allow replacing the graphics? 

Inspiration: At the moment if you want to stop a source e.g. "Web Service API" from updating fields you have to go 1x1 to edit each field to block updates.   Suggestion: This idea proposes that you can view all sources in one location where you can edit their settings e.g. Allow/Block updates to all fields