Adobe Marketo Engage

So I am investigating Engagement Programs to replace our standard nurture programs. I have been researching how they work and have run into a couple questions. As an example, our nurtures are built as Smart Campaigns. We pull people in with triggers such as a person status change, then setup 5-8 emails that flow using wait steps. We also remove people from the flow if for example their status changes, becomes a customer, etc. What I have run into with Engagement programs, is that they seem to flow without any steps to remove someone. Is it possible to setup something to remove them from the program? The transition rules seem to work as a way to move people from one stream to another, which is beneficial for moving someone from say a BOFU campaign to a MOFU campaign, but I am not seeing how to remove someone from the BOFU by itself. Just curious if I am missing something obvious.

Hello! I was wondering if someone can help me with this question. So I sent out an email, let's say the criteria for this is Region Segment is APAC and the Job segment is: Bakers and let's say the total send list size for this is 10 people (making this up) And let's say I am sending another email with the same criteria except Region and Job segment is default and the total send list size for this is 50. But if I combine these two together, so Region is APAC and Default And Job Segment is Bakers and Default, the number is much higher like, 100 (also made up but the difference is significantly larger).  Is this normal? I would think that the number will be 60 since all I am doing is adding in the an extra value but this seems like a huge jump

Hi there, I've currently got my proximity pattern setting set to one second. Would changing this to zero seconds make it stricter or less strict?

Part 3: Managing Event Registration and CommunicationsIntroductionWelcome to the final part of our series on Marketo's Interactive Webinars. In the previous parts, we discussed setting up and running your interactive webinar. Now, let's focus on managing event registration and communications through Marketo to ensure a smooth and successful webinar experience. Setting Up Event RegistrationCreating a seamless registration process is crucial. Start by using Marketo Forms to create a registration form. Include essential fields such as name, email, and company. (Remember that first name and email address are required fields for Adobe Connect registration.) This ensures you capture all the necessary information from your attendees.Next, design a landing page for your webinar registration. Embed the registration form and include details about the webinar. Make sure the landing page is visually appealing and provides all the information potential attendees need.Managing registr

Part 2: Running Your Interactive WebinarIntroductionWelcome back! In the first part of this series, we covered the setup of your interactive webinar using Marketo and Adobe Connect. Now, let's focus on running the webinar and making the most of Adobe Connect's features to engage your audience. Preparing for the WebinarPreparation is key to a successful webinar. Start with a pre-webinar checklist. Ensure all content is uploaded and ready in the Share Pod. Test your audio and video settings to avoid any technical glitches. Brief your co-hosts and presenters on their roles to ensure everyone is on the same page.Using the Broadcast Control feature in Adobe Connect can create a virtual green room. This allows you to start the broadcast when you're ready and start recording the session for on-demand viewing. It's a great way to ensure everything runs smoothly from start to finish. Engaging Your AudienceEngaging your audience is crucial. Use the Poll Pod to ask questions and gather

Part 1: Getting Started with Marketo's Interactive WebinarsIntroductionWelcome to the world of Interactive Webinars with Marketo! If you're looking to engage your audience, provide valuable content, and generate leads, you're in the right place. Marketo's Interactive Webinars, integrated with Adobe Connect, offer a powerful platform for creating and managing webinars. In this blog series, we'll guide you through setting up and using Interactive Webinars, best practices for using Adobe Connect, and how to manage event registration and communications through Marketo. Setting Up Your Interactive WebinarLet's dive right in! The first step is accessing Interactive Webinars in Marketo. Head over to the Admin tab in Marketo, and you'll find the Interactive Webinars option under the Admin menu. This is where you can add users who need access to create and manage webinars. It's a straightforward process, but if you need help, it is well documented here.Next, it's time to create a new webin

hi everyone, I have an issue with a trigger in a smart campaign where I chose "Email bounces" as trigger to send a different email to those for whom the original email was bounced. The reason for the bounce was that a colleague used an email from a non-approved domain, so we fixed the issue and wanted to send it only to those for whom it had bounced. But somehow it doesn't do anything. Has anyone experienced something similar? 

What is the difference between Adobe Qualified: Adobe Marketo Engage Digital Marketer Credential (cost $225) and Adobe Marketo Engage Business Practitioner Professional (cost $125)?

What is a "key is null" and "skipped" error? how do you handle this one? would you manually sync the existing record from CRM to Marketo then merge them?  a record was not created or updated because a duplicate of the current record already exists.

Hello all, We're planning to do a test on an SMS platform to target our B2B prospects and customers.We'd like testing it on an North American audience and then, depending on the performance, rolling out in all Americas, Europe and Asia.Do you have any opinions or user feedbacks to share on these platforms?If so, please share the geographical area where you've used these SMS platforms 🙂VibesTrueDialogSinchTwilio360 SMS AppMogli Do you also know if it is possible to add utm links inside the SMS or is it only possible to use tracking links generated by the platforms?Many thanks for your feedbacks,Axelle

Our email template uses a number of drop down menus - which are super helpful - however, a HEX code doesn't really mean much to a number of users. I haven't really spotted anything that allows me to have a displayed value (e.g. Orange) that, when selected, applies the relevant stored variable when selected (e.g. #F3632D).So, my question is - is it possible to set up display/store picklist values within the variables section on a module, and if so, how can it be done?

We use Marketo to run email campaigns and most of our users are enterprise users. Most of them have enterprise level systems like barracuda.com, microsoft defender etc. Now whenever these spam detection tools go in and check for spam/malicious links we get the following problems1. Click-through-rate goes up even when there are not actual clicks.2. Open-rates goes up even when there are not actual opens. Is it possible we add certain IP's we've identified during the audit to exclude from CTR/Opens? If so we'd like to keep updating this list regularly as well.

Standard ask: “Can we ‘prime’ a form with selections based on the query string?”   That is, if the query string includes “GC5000 series” and “GC3000 series,” check those boxes automatically, letting the user change those selections if desired:   We sure can, with a few lines of JS! The question is what does it mean for a query string to “include” multiple field values?   The standards-based way: multiple params The standard[1] — and strongly recommended — way is to include the same query param multiple times, clearly indicating a multivalued param: productInterest=GC5000+series&productInterest=GC3000+series   Frustratingly, lots of people don’t know about that, probably because their URL parser is poorly written and doesn’t understand it. But since URLSearchParams is available everywhere now, that’s no excuse: const currentURL = new URL(document.location.href); const initialProductInterest = currentURL.searchParams.getAll("productInterest"); // initialProduct

We recently noticed some unusual click activity in the Email Link Performance report and I'm trying to get to the bottom of it.  Like most company emails, we have our social media icons featured in the footer with links to each social channel.  When viewing the Link Performance Report, our Facebook icon is receiving a suspiciously high volume of clicks (usually over 60% of all email clicks).  Bot activity is removed from this screenshot, and I also opened a case with Marketo support but after investigating, they said it was working as expected.  The main reason I'm second guessing this is because we're not seeing similar to Twitter or LinkedIn.  It seems to be a similar pattern on every email I check.   Has anyone else experienced something similar? Thank you!  

Hi everyone, We have embedded Marketo form on AEM landing page & want to prefill the form once the user logs in to the website. We have implemented a custom solution provided by Sanford (https://blog.teknkl.com/vital-update-to-simpledto-form-pre-fill-js-for-new-versions-of-chrome-edge/). But the issue is if another user logs in using the same system, he sees the prefill data of the previous logged-in user.Also, the form fields don't populate when logged in from any other device. Is there a way to get the user data from Marketo based on the user's login email address or any unique identifier?

Hello everyone,I'm encountering an issue with the Marketo form on Safari. After submitting the form, when I reload the page and try to submit a new form, the browser displays a "Welcome back" box (see the attached image below). However, clicking the "Not you?" link doesn't work as expected; it simply reloads the page without displaying a new form. This problem only occurs on Safari, while everything functions correctly on Chrome and Firefox. Does anyone have any ideas or solutions for this issue?I would greatly appreciate any insights or solutions you might have regarding this problem. Thank you all for your help, and I look forward to receiving further information on how to resolve this issue.ToanVu.  

Hello, I'm syncing an object over from salesforce (AccountContactRelation) into Marketo. I was able to get the object to sync from the contact record and the records seem to have flowed through. I was reading that the smart list options were limited for custom objects in the sense that you cannot pull a smart list on it itself, you can only add the 'Has Custom Object' filter and add constraints, which is fine. We can make do with that for segmentation. However, my understanding from How to Obtain Marketo Custom Object Data is that I can use the marketo API to pull this information. I'm using a call like {{base_url}}/rest/v1/customobjects/AccountContactRelationships.json?filterType=ContactId&filterValues=003Rj000005Dsz2IAC&fields=Id,ContactId,AccountIdto attempt tot retrieve the information, but it's returning an error that AccountContactRelationships cannot be found. Normally this means I have the wrong API name. I've tried a few different ite

We have a project underway that will require more content than the viewable portion of the page can display.  We already have the approach in place for our new website, but the team was wondering if something like this could be built into a Marketo guided landing page template.  Has anyone ever done this using guided landing pages?  Is it even possible to build this sort of functionality into a template?  If so, I'd love to see some examples.

Hi,It might be a funny question to ask, but would like to know the possiblity.Is it possible to populate a "Event Number" field of event type program settings variable with a custom value via Marketo API?Following screenshot is from Marketo exampleThanks,Babu

Much of MOps is explaining why things that seemingly shouldn’t happen (a) clearly are and (b) with good reason.   Case in point: it’s possible for a Contact’s fields to stop updating from Salesforce ➞ Marketo and vice versa, while that Contact’s new campaign memberships continue to sync to Marketo!   Why? Because SFDC Sharing Rules, as shown here... … don’t pertain to the Campaign Member object, which as you probably know is the junction object/cross-reference between Contacts and Campaigns.   This can lead to undue panic, where you might worry Marketo doesn’t have access to SFDC fields, or Last Modified Date is out of whack, or other wrong turns.   If you right-click and force Sync to SFDC in these cases, you’ll see an error in the Activity Log about being unable to reach a previously visible sObject, while Added to SFDC Campaign comes through fine. Needless to say, if someone’s being added to campaigns you expect to use in Marketo, they should be made visib

Hi everyone, I'm working through a challenge with our Marketo event registration forms and would appreciate some guidance.Our business partners want the ability to register clients on their behalf and/or the ability for registrants to add guests, then later pull a full registration list with all registrants. We’ve run into an issue where a partner enters their own email address but fills out the guest’s name and phone number, causing the form submission to update their existing record instead of creating a new one for the guest. Here’s an example of what our form would potentially look like: -- First Name:Last Name: Phone Number:Email:  + Add Guests Guest First Name:Guest Last Name:Guest Phone Number:Guest Email Address:+ Add Another Guest  -- Currently, I pull registration lists using a Smart List > Filled Out Form filter, but this approach wouldn't capture guest details accurately because the guest fields aren't the prima

I have a set of Tokens containing CONTRACT NUMBERS and I'm trying to get the lead's Contract Number to simply display for one of them, but I keep getting a blank display in the email test. I tried setting a variable and assigning it the first Contract Number value. I then, wanted to check if the field is blank, and if so show nothing, then if the field contains data, i wanted the value to display. I'm not sure if there are errors with my syntax structure as this my first time writing this script. I've supplied the example below, and am welcome to any suggestions.   #set($contractNum1 = $lead.titledVehicleContractNumber1) ##Titled Vehicle Contract Number 01 #if($lead.titledVehicleContractNumber1.isEmpty()) ##Show Nothing #else $contractNum1.equals($lead.titledVehicleContractNumber1) #end ${contractNum1}  

I have an issue where a group of leads made their way through a trigger campaign months ago with the flow step to request campaign for a campaign that was not active. If I activate the requested campaign, will all of the leads who had previously gone through the request campaign workflow instantly be moved into the campaign requested or will they have to be put through again?