Adobe Marketo Engage

EVENT CONCLUDED - Thanks for your questions!   Join us for this AMA on May 28th, 2025 from 9 AM PST to 10 AM PST, as our product expert Li Gao (@ligao) walks you the key benefits, best practices, and use cases for the Advanced BI Analytics reporting capabilities, coming soon to your Marketo Engage instance!   Advanced BI Analytics, formerly known as Revenue Explorer or Revenue Cycle Explorer, represents a significant evolution of the embedded custom reporting functionality within Marketo Engage. While maintaining compatibility with existing reporting data models, it now leverages the Snowflake data warehouse for enhanced performance and integrates embedded Power BI for a modern, intuitive, and interactive visualization experience. This advanced platform empowers users to uncover deeper insights, optimize performance, and create compelling data-driven narratives without requiring data engineering expertise or prolonged development cycles. Advanced BI Analytics is currently in

I have a contact that unsubscribed from our emails multiple times, however they would still receive marketing emails (I can confirm that the emails sent after they unsubscribed were not operational/transactional). Any idea why the unsubscribe status isn't working in this case? I also manually unsubscribed them on 5/7, and when I looked in their account today the were back to being subscribed. So I manually unsubscribed them again. 

In today’s digital landscape, capturing high-quality leads is essential to driving pipeline and revenue. Adobe Dynamic Chat empowers businesses to engage website visitors through automated dialogues or live chat, while adding Conversation Scoring ensures your team focuses on the most promising prospects.   🔥 What Is Dynamic Conversation Scoring? Dynamic Chat Conversation Scoring assigns a numerical value from 0 to 3, visually represented as flames, to each interaction. These scores are based on: Predefined goal cards within dialogues, or Manual scoring by live agents during real-time conversations. This scoring system helps prioritize high-intent leads for sales follow-up while nurturing others through appropriate marketing tracks.   Weighing Dialogue Goals Strategically Whether you’re running multiple dialogues with distinct goals or a single dialogue with various goals, not all goals carry equal weight. For example: A lead

Looking to level up and set yourself apart as a Marketo consultant? Passing the new Architect exam will move you into an elite tier of Marketo users and prove to prospective clients that you know how to lead Marketo projects from conception all the way through to implementation.   The Architect exam replaces the previous presentation exam that was required by Marketo to achieve this certification. According to this post in the Marketo forum, there were less than 150 Marketo Certified Solutions Architects as of December 2017 so this is definitely an exclusive club to be a part of.   Marketo released this new exam format to help with scaling and make it easier for people to become architect-certified. Since I am a Certified Expert I was part of the lucky bunch that got a sneak peek at the new Architect Exam in October 2021. I passed the beta test and as of September 2023, I recently passed the online renewal exam so I can share a more updated version of my e

Marketers constantly seek smarter ways to build segmentations or profiles for targeting the right audience through the right channels at the right time. While traditional segmentation is helpful to gauge the intent based on behavior, demographics, or engagement activities, it often falls short in predicting future behavior. That’s where Marketo’s Predictive Audiences come in useful. I have recently started to explore this feature and its capabilities so I aim to highlight potential practical use cases and share how Marketo users can start thinking about integrating Predictive Audiences to upscale their marketing automation strategy.   1. What Are Predictive Audiences in Marketo? Predictive Audiences utilizes AI and Machine learning models to score and segment leads based on their likelihood to engage with your campaigns. It helps marketers shift from manual segmentation to intelligent, data-driven targeting. Predictive Audiences in Marketo Engage provides the following features:

Hello,I am having trouble with my email preference form not pre-filling. I am coming from a tracked link, pre-fill is enabled on the form and it is enabled on the landing page, which is a Marketo landing page. I have set up tokens next to the form which correspond the value. These are populating, so I don't think it's an issue with the munchkin code.  Any help would be much appreciated! Will

Hi all,We have created new emails in the new Marketo Email Builder which is great to use so far. The only issue is that we can't find where to select our branded domain. In the legacy email builder there is an option to select which email domain we would like to use (see below screenshot), however in the new email builder we cannot select this and it defaults to a domain we don't use as frequently. Could someone please help me figure out how to update the branded domain in the new email builder. 

Important Notes: No Disruption to Current Work: Your existing email editor will continue to work as usual. The new editor will run in parallel with the existing editor New Editor Requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). Old and New Editors are Separate: Emails created in the old editor will remain there. To use the new editor's features, you'll need to create new emails or import existing ones. For leveraging GenAI capabilities, you need to sign the new GenAI terms. If you haven't done already please reach out to your account manager requesting these terms. Till these terms are not signed GenAI features will not be enabled on your instance. Here is Part-2: https://nation.marketo.com/t5/product-blogs/more-updates-new-email-editor-for-marketo-engage-is-now-live/ba-p/354991 Here are updates about permissions: https://nation.marketo.com/t5/latest-product-innovations/produ

Hello Community, I recently integrated Uploadcare with Marketo, i add the following code to the forms rich text and the upload section was visible in the form:  <script type="module">// <![CDATA[ import * as UC from 'https://cdn.jsdelivr.net/npm/@uploadcare/file-uploader@1/web/uc-file-uploader-regular.min.js'; UC.defineComponents(UC); // ]]></script> <uc-config ctx-name="my-uploader" use-cloud-image-editor="false" source-list="local" pubkey="public-key"></uc-config> <uc-file-uploader-regular ctx-name="my-uploader" class="uc-light"></uc-file-uploader-regular> I’d like to know how to get the link to an uploaded asset in Marketo and currently, as soon as I upload an image, it gets immediately uploaded to Uploadcare, is there a way to prevent this and instead trigger the upload only when the form is submitted? Thank you!  

Hello,Is it possible to display the MS Dynamics custom entities in the Person Details view of Marketo ? If yes, could someone explain how? Because we have synched a custom MSD entity but it does not show in the person detail view.Thanks !Vincent

I have a smart campaign with a "Remove from Flow" flow step with 4 choices and a default choice set to Do Nothing. The flow step appears to be removing most of the leads who flow through it, so I am trying to determine which choice is removing people.  When I review the Remove from Flow activity detail for the people this is affecting, it showing the choice number as "2302314" as opposed to 1, 2, 3, or 4. Does anyone know why the choice number is displaying this way and how to figure out which choice it applies to?

When it comes to formulas in Marketo, most users have doubts about how to use them and their real benefits.Formulas can be used for several purposes, such as data cleaning, formatting, validating emails, defining segmentation, applying advanced math to campaigns, among others.In this article I’ll provide an overview of your options for using formulas in Marketo and the possibilities from each one. Formula Field in MarketoFormula Field in Marketo is very limited and can’t truly apply formulas to your campaigns. In Marketo Admin section you can create a New Custom Field with Type: Formula. This field allows you to generate values based on data from other fields. For example:If Marketo Social Gender is Male, Value: Dear Mr. {{Lead.First Name}}If Marketo Social Gender is Female, Value: Dear Ms. {{Lead.First Name}} The formula field is added as a token in an email and will follow the rule you defined during setup. See how to use formula field here. The Formula field in Marketo is simple and

Can someone please point me in the direction of where definition for the below fields are please? I'm getting opposite results and I'm a bit confused on what the reason could be (e.g. Opt-out is false and Opt-In is false or Email Opt Out is false and Opt-In By Email is No Consent)  

Hi,We have created a custom field for LinkedIn lead gen forms and are trying to map it in Marketo, but the field isn’t showing up in the Marketo (Launchpoint) Lead Gen field mappings. The support team advised us to verify permissions, and we have confirmed that all required permissions on the LinkedIn ad account are in place.Has anyone else encountered a similar issue? Are there any specific steps or documentation available for properly mapping LinkedIn custom fields from lead gen forms into Marketo? Any guidance on the integration or troubleshooting tips would be greatly appreciated.Thanks in advance!

Hi folks, our team noticed an issue yesterday (5/21) where confirmation emails are not being sent post form submission. We have not made any changes that would change email send functionality. Is anyone else also experiencing this issue of deliverability? 

I'm having an issue where the munchkin tracking that was installed on two domains isn't working on the second domain. I've confirmed that web page activity with munchkin works on the primary domain via the web page activity report. I'm able to see where people navigate from the primary domain to the secondary domain, but I'm not seeing any web page activity for the second domain (or utm values we've been using in the emails to click on the second domain). I read another post on this topic and I think we need to update the scripts on both domains to use an iframe and point from the first domain to the second in javascript, is this correct? Also found this article here which seems to have provided a solution: https://purplemeup.substack.com/p/maximizing-munchkin-tracking-across

Tools like Marketo Engage sit at the core of modern marketing and revenue operations. But many teams treat it as a tactical platform—used for emails, forms, and basic lead management—rather than as a strategic system that drives scale, insights, and growth across the organization.   This mindset severely limits the value you can extract from Marketo. To truly leverage its potential, we must think like Marketing Operations Architects—professionals who go beyond execution and focus on designing systems that are scalable, resilient, and future-proof.   Let’s explore what it really means to think this way, with practical examples and thought-provoking shifts you can bring to your organization.    1. Templates Over Tactics: Build for Repeatability and Scale A tactical approach builds from scratch each time. An architectural approach builds once, standardizes, and scales with consistency.   Key Shifts: Use program templates for recurring workflows—webinars, newslet

I have an engagement program, which has two streams. In one stream i want to send people an email every 3 months, and in another i want to send people an email every 6 months, however i want people to enter each stream monthly and then the wait time is respective to them receiving the first email. Looking at the program cadence it looks like what I set for one i set for all, so it i set the cadence to 6 months, people will only receive the first email every 6 months, based on a specific date, rather than them being added. Is there a way to achieve what i want without having to build smart campaigns with pauses for every email? I'd prefer that each email is sent at a specific date every month, with the first instance going out monthly, and then the next ones to either be 3 months or 6 months from that first email, but the wait time/pause time is tripping me up.

Trying to get a list of the various use cases you all have used velocity scripting for!  TYIA!

Hello, We’re planning a custom integration between Marketo and Bizzabo for our upcoming webinars and would like some guidance from anyone who has done something similar.Our planned flow is:Use a Marketo form to capture webinar registrations.Send the registration data to Bizzabo via a webhook.After the event, retrieve attendance and engagement data back into Marketo, ideally via a webhook or API.We're currently exploring how best to set this up, especially:Structuring the webhook payload to send from Marketo to BizzaboAuthentication or headers needed for Bizzabo APIHow to receive post-event data like attended, no-show, engagement score, etc., back into MarketoAny pitfalls or limitations to be aware ofIf anyone has done this type of Marketo to Bizzabo integration—or something similar—I’d really appreciate if you could share:The high-level steps you followedSample payloads or webhook configTips or lessons learned

Hi Folks,I'm encountering an issue while merging leads in Marketo. Has anyone faced this before or knows how to resolve it?Error:"Failed merging lead in Salesforce due to "Error: insufficient access rights on cross-reference id". The Marketo sync user does not have the needed permissions on the cross-referenced objects to successfully complete this operation. Please correct this. Please reach out to Salesforce support if further help is needed."