Adobe Marketo Engage

Marketo's Known Visitor HTML (If Known Visitor, Show Custom HTML in Form Editor » Settings) feature is the obvious answer to a few questions:   “How can I completely ungate an asset — no form fillout at all, just a redirect — if a web session is is already associated with a known person in my instance?” “How can I show just a Download button if a session is already associated?” “How can I auto-submit a form if a session is associated, so I can still switch between the different Advanced Thank You pages in my form setup?”   Just redirect This first one is easy: put a <script> that calls location.redirect in your KV HTML. (You do have to manage the redirect URL in JavaScript; it won't use the Thank You URL(s) as you're skipping the form post entirely.)   Just a button The second one is straightforward, too.[1] In the Rich Text editor that pops up when you select Custom HTML, strip everything but the built-in {{form.Button}} token:     Auto-submit for K

Just wondering if anyone currently shares/links to Typeform from Marketo, and/or if there are any integration capabilities? Second question - if you do use Typeform, do you have issues when embedding code into guided landing pages? The quizzes don't present in full, in and optimised view. 

Customers will often ask if there's a good solution for one of several common use cases including Recurring Export of Person Data Import of Person Data Import of Custom Object Data into a Marketo Custom Object Import of Company Data* Import of Opportunity and Opportunity Role Data* Import of other, less often used data such as Custom Activities *Importing of Company or Opportunity Data is possible if the Marketo native SFDC/MSD connector is not in use.   If your organization doesn't have a dedicated development team or knowledge of a middleware platform like Boomi, Zapier, Informatica, etc., this would present quite a problem for you, either resulting in some time-consuming manual work or worse, the inability to import the data in a timely fashion. Opportunity data for example, can really only be added using the API (barring the use of a native sync with a CRM of course).   If you find yourself in need of one of these services, you might be in luck.   Adobe A

  Interesting Moments in Marketo are a good way to improve sales and marketing alignment in your company. Interesting Moments are one of the juiciest features in Marketo, however, I see very fewer marketers using them effectively. Interesting moments allow us to capture key moments in a lead's journey. These can then be synced with your CRM to allow the sales team to gain valuable information to close a deal. However, sales teams often don't find these useful. The reason is that the data just isn't helpful to them. Here are some tips to make sure your interesting moments are as useful as possible: Interesting moments are for Sales people, so align with them to discuss what is valuable and what not? Plan your interesting moment types, set naming structure and follow the same. You need not to share all information with your sales team. Use interesting moments only to the actions that truly matter.  Web visits matter, too. If a lead is visiting pages that indicate they are co

Hi, We have an alert email go out to our sales reps when a lead clicks on a link within an email. The problem is, we hit some "email probes" that scan emails and click all links. So it's not actually the lead interacting with our email. Does anyone know a way to filter out these email probes from reporting and Smart Lists. For example, the smart list I created that triggers the flow to send an email to the sales rep...I use the trigger "clicks link in email." I'd love to set this so that it only considers if the lead clicked less than 3 links (the probes will click every single link in an email and most of our genuine leads do not). However, the constraints on the "clicks link in email" trigger only allows for minimum number of links clicked--the opposite of what we need. Any ideas or suggestions would be greatly appreciated! Thank you!Tina

Hi there,    Wondering what the best way to set up this nurture:  Week 1: First email  Week 2: First email again for people who didn't open the first time (with slightly different content) Week 2: Second email  Week 3: Second email again for people who didn't open the second email (with slightly different content)    and so and so forth for 10 weeks. This isn't how I would recommend content being sent out, but this is how it was decided.    Should I create a smart campaign with a bunch of wait steps and data value changes saying that if they didn't open x email then send the next? We are is there a better way to set this up? I can't use streams right? I still have them in an engagement program so I can change status to nurture.   

Hi There, Can anyone describe about a simple folder and campaign folder differences, please?  Thanks and Regards,  

Hi there, I'm new to the community but thought I'd reach out for some help.    I'm looking to understand if there are advantages to using Marketo's built-in Dynamic Content over using Velocity script in emails (outside of potentially ease of use when creating the emails).    For example, would reporting capabilities be any different if I make content dynamic using the built-in functionality instead of scripting?     Thank you!

Do you use a web chat platform? If you do, you should know the ins and outs of how Marketo Measure (fka Bizible) tracks them. It really comes down to if you are using a chat platform that Marketo Measure has an integration with or not, so let’s dig in from there!   If you are using a chat platform that Marketo Measure has an integration with — Drift, LiveChat, LivePerson, Olark, SnapEngage — the JavaScript will track the chat just like it would a form fill. This means that Marketo Measure will automatically track any chats where the prospect or person inputs their email address into the chat window. The JavaScript will see this and create a Touchpoint. To determine the Channel & Subchannel that it will be bucketed under, Marketo Measure will use the Online Rule Sheet that you set up on the Online Channels section of the app. Marketo Measure uses this since that is the channel mapping methodology for any Touchpoints created by the Marketo Measure JavaScript.   This can be

Hi I need some help on a velocity script token I am trying to create to use in a text based email. Here's what I'm trying to do: My email is a notification that goes out after a customer fills out a form and the reason I'm going this route is because we're over the 40 token limit that you can include in an email. However not every form fill will have over 40 fields to display as some of those fields are conditional on the form. We have fields for up to 4 users. In the email I want the data that the user 2 has inputted in the form to display only if that field is not empty (if statement only needs to be on the User name since if this is empty the rest of the fields would be too). Some of the fields that they are filling out are Boolean fields (so they check them or leave them blank) and rather than my email having 1's and 0's I want the script to say Yes or No on that particular field and display what the name of the field is. Here's example data input: User 2 Name: Jane Doe User 2 Emai

We've been working to get our DKIM verified with Marketo but with no luck. I've confirmed the SPF record is set up correctly, and the DKIM can be verified as accurate through MXToolbox or other DKIM/Dmarc checker sites. However Marketo is still pending setup Marketo support has given instructions that all our servers need to have the DKIM key on them, but we have several internal servers that our IT/Security team has issues adding publicly accessible keys too. So my question...   If external checker sites confirm that our DKIM record is set up correctly, does Marketo's verification matter at all? Or are we able to just leave this as 'pending verification' forever?

Hi community Given for instance:   #set( $foo = ["a", "b"] ) #set( $bar = ["b", "c"] ) How to a.) merge foo and bar into a new variable, which has b.) unique values: ["a", "b", "c"] ? Thanks in advance! 🙂

Hi Everyone,   As we know, lots of dark mode email clients doesn't support all the colors some supports fully however some partially support.   Does anyone have any latest code for the dark mode clients or have any suggestions on the best code for the dark mode email clients as we struggle every time when we need to work on the dark mode projects, like how we choose the colors according to the email clients?   Any help would be very helpful!   Thanks! Jasbir

I've followed the documentation on implementing the Marketo native SDK for react native (https://developers.marketo.com/mobile/react-native/)There are mistakes and omissions in the documentation sample code, which for Android seems to have some portion of code samples cut and pasted from React-Native's documentation on implementing a Native Module. Through trial and error, I've been able to figure out much of what the documentation is missing that was causing errors in doing a build for android.However, I'm stuck on the use of the 'MktoException' class in the example  RNMarketoModule: @ReactMethod public void associateLead(ReadableMap leadData) { MarketoLead mLead = new MarketoLead(); try { mLead.setCity(leadData.getString(MarketoLead.KEY_CITY)); mLead.setFirstName(leadData.getString(MarketoLead.KEY_FIRST_NAME)); mLead.setLastName(leadData.getString(MarketoLead.KEY_LAST_NAME)); mLead.setAddress(leadData.get

Hi all,First time posting here so please let me know if this isn't the right place. I'm looking to get some assistance with an "Invalid Element Id" error on an email template I'm working on.You can see my code at the following link and also attached: hastebin.com/etafadiwil.xml The line that's throwing an error is 1536 or you can search for <div class="mktEditable" id="3col-text-1"Please let me know if you need additional information to narrow down potential causes. Thanks,Aldo

Self-Service Flow Steps is now in Open Beta and can be enabled on your Marketo instance through the Treasure Chest in your Admin menu.  SSFS is a collection of features which allow you to design and deploy custom flow actions as web services, that can be used directly by Marketo Smart Campaigns.  SSFS is designed for Marketo customers and technology partners that want to build deeper integrations with Marketo Smart Campaigns and leverage capabilities like batch and executable campaigns which are not available with legacy webhooks.  Custom Flow Actions can send data from lead records and Smart Campaign context to and external web service, and then write lead and activity data back to your Marketo database.  The developer documentation is available on GitHub and you can find the User Guide here.    I will also be hosting Office Hours every other week to provide support and guidance on designing, building, and troubleshooting your own service.&

I am having an issue with the following code:     ##set the variable referrer to the last Marketo Form URL and set to lowercase #set( $referrer = ${lead.anyvalue.toLowerCase()}) ##check value #if( $referrer.contains("abc")) #set( $url = "www.abc.com") #set( $name = "abc") ##second check #elseif( $referrer.contains("xyz")) #set( $url = "www.xyz.com") #set( $name ="xyz") ##fallback #else #set( $url = "www.foo.com") #set( $name ="foo") #end ##print Outcome <a href="https://$url">$name</a>       So the code works in basis. The $name variable works and displays as expected in all cases. The url doesn't work. But only doens't work for the dependent values, the fallback value always shows.   After some testing, I found that if I take the $url out of the href tag and paste them as seperate lines, it works just fine. But, whenever I try to add it to the href tag, it breaks. The output is like this on the URL: https://%24url/?mkt_tok=tokenhere &nbsp

I have encountered an error that where the Lead is unable to sync to our CRM (Salesforce) because the user cannot be found.     exceptionMessage: CRM user with name ' {Sales User Name' not found fault: Sync Lead to SFDC caught exception Source: Marketo Flow Action   Has anyone received this error and resolved it?

Can anyone describe in detail about a use of "Send Alert and Send Email" condition, in flow step? Thank you in advance. Regards,

Changes to Marketo Engage Secured Domains Platform   We are announcing changes to how landing page and tracking link domains will be secured in the future using Marketo Engage managed SSL certificates. On October 18, 2022 our partner Cloudflare will change their certificate vendor from DigiCert to Google Trust Services and Let’s Encrypt. This change will only impact Marketo Engage managed certificates issued or automatically renewed on or after October 18th.   Will this change impact my Marketo Engage hosted domains? If your landing page and/or tracking links SSL certificates are managed by Marketo Engage, and your business has a published CAA record, this change may impact you. If you have provided Marketo Engage with your own certificates to secure your landing page and/or tracking link domains, this change will not impact you. Please check with your IT team to confirm whether this change will impact your business.   How will this change impact my Marketo Engage hosted

Hello Marketing Nation,   Welcome to the 2nd edition of the Adobe Marketo Engage Community Lens (formerly Fearless Forum)! In this edition, catch up on our latest Adobe Marketo Engage Champion Office Hours recording, learn about one of our amazing Adobe Community Advisors @Katja_Keesom, submit an entry for the Experience League Showcase, watch the recap of a Sales Insight Actions session with Adobe Marketo Engage product manager @Ambika_Shetty, and much more!   In This Edition   September Champ Office Hours: Watch a recording of our latest virtual office hours, led by the 2022 Adobe Marketo Engage Champions @JessicaMeyers, @JimmySpencer_, @CarissaRussell, and @Ashleigh-Ange, where they discuss best practices, share tips, and engage in a live Q&A. Community Spotlight with Katja Keesom: You may have seen her name all over the Adobe Marketo Engage Community – Katja is a Community Advisor and prominent resource to the Marketing Nation. In this spotlight interv