How to Create a Matrix Scoring Model in Marketo Engage
A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with greater depth and decide who to surface to Sales, when to do so, and who to suppress from qualifying as MQLs. Crucially, you can measure and benchmark your lead groups against small sub-populations of your audience to better refine how you qualify or suppress leads.
In this post, you’ll learn step-by-step how to build and use a matrix scoring model in Marketo Engage.One key thing to note before getting into matrix scoring: If you build a program like this, you’ll need to be mindful when you turn it on of how many people you’re processing into the program at one time!
Obviously, the last thing you want to do is overload your SFDC sync or general system processing. This means you’ll also need to think about where you’re creating fields and
