Adobe Marketo Engage

In a recent post you learned that specific characters must be URL-encoded before storing String/Text fields in Marketo. You don’t need to encode the whole value, and other characters should be left alone for readability.   Below I show to do that kind of selective URL-encoding in 4 languages: JavaScript, Java, PHP, and C#, and how to decode in Velocity for correct email output.   Decoding in Velocity I’ll cover decoding first because it’s so easy. Just do: #set( $decodedStuff = $link.decode($lead.encodedStuff) )   $link.decode doesn’t care if the entire input isn’t URL-encoded, as long as the URL-encoded parts are done right.   (This is how the URL decoding function works in all languages that I know of. And it makes sense: otherwise, a string like My%20love%20of%20🥨%20is%20twisted could never be decoded, despite it having a single very clear meaning!)   Encoding in a variety of languages In all cases, we

So, not too long ago, my fellow Adobe Professional Services consultants and I were having a mini-meltdown in our Slack channel because one of our productivity tools had changed the user interface dramatically with its latest update. (Hey, we’re only human – we get used to things being organized a certain way just like anyone else does!)   Nobody particularly loved the change and our reactions ranged from “Okay, I will take a few hours and figure out how to use it” to “How do I turn it off and go back to what it used to be?” For the record, I reverted to the old interface until I either, a) have more time available to me to explore it and decide how to make it work for me or b) the software forces my hand and stops allowing the regression. When my teammates teased me that I was resistant to change, I said no, I’m actually good at change and here’s why:   I prioritize my finite amount of energy for dealing with change like this –      Change I cannot contro

Welcome to the 9th edition of the Adobe Marketo Engage Community Lens.   In this edition, get tips in the new "Tuesday Tech Bytes" series, submit your innovations for the Adobe Experience Maker Awards, and discover the latest in Adobe Dynamic Chat. Also, read about how you can enjoy personalized recommendations on the Marketing Nation Community and learn how to optimize your B2B web platform with an Adobe Target x Marketo integration.   Plus, don't miss updates on the Marketo Events Apps, Adobe Dynamic Chat, and more. There's SO much more as this is just the tip of the iceberg, be sure to scroll down to view announcements that might be most interesting to you!   Highlights   Attend a Marketo Engage User Group to network with and learn from fellow customers: Marketo Engage User groups are customer-led meetups held virtually and in person around the world. Check out our upcoming meeting calendar below to find a meeting that works for you. Note: Most virtual meet

Is it possible to not share a YouTube video you embed on a landing page? We have videos only meant for a specific audience and can't promote it socially.

I do not have the go-head from upper management to integrate Zoom with our Marketo account but our team would like to build the Zoom registration page/form on a Marketo LP to control the branding aesthetics. Is this possible without integration?

We are reaching out to notify customers about an important update regarding Adobe Marketo Engage’s Real-Time Personalization capabilities. These updates are aimed at accommodating the latest jQuery versions for future support. This change has been initiated due to the security vulnerabilities and outdated status of previously supported jQuery versions, some of which are over a decade old now.   Please share the information below with members of your team who manage Real-Time Personalization for  Adobe Marketo Engage.   What is changing? From October 26th 2023, rtp.js extends its support to jQuery 3.x versions. However, after the 2024R2 release, the default version of rtp.js will exclusively support jQuery versions 3.x and their corresponding jQueryUI versions. If customers haven’t specified preferred jQuery versions, it will default to loading 3.7.0 and jQueryUI 1.13.2.   Why is this change being made? The older jQuery versions raise security concerns, exhibit l

A Marketo user needed something that’s not covered in my old input mask tweaks post nor the more tweaks follow-up (both recommended!).   To comply with internal requirements, one field may only have Latin-1 characters except digits 0 to 9 — blocking everything beyond the first 255 Unicode codepoints — while not requiring a specific length.   Both requirements are tricky and not built-in.   The first, allowing Latin-1 except for standard (Arabic) digits, requires a custom mask character. Built-in mask a only allows ASCII a to z and A to Z . (I’ve warned before about assuming it allows “letters,” which isn’t so!) And built-in 9 only allows digits 0 to 9, which is the opposite direction.   To allow basic English and Romance-language letterforms plus punctuation and whitespace, but not ASCII digits or anyth

Question - if I am promoting a webinar where the ICS file says 10 am PST, but the webinar crosses over to Daylight Savings, and is 10 am PDT, should I say in the ICS file that it is 9 am PST? when it is on someones' calendar it comes up at 10 am PDT on March 21? Thoughts?

Hi,I would like to change the order of fields in the form with progressive profiling. I know we can change the order in progressive profiling target filed and non-target field each. But, I couldn't find out the method to set the order likes "fixed fields / progressive profiling fields / fixed fields". It looks Marketo accepts only "fixed filed / progressive profiling fields".Is there any way to change the order?as typical case, I would like to show "agreed policy" check box fields above the "submit" button always. but, I couldn't put the agreed policy one as fixed field when I enabled progressive profiling.Regards,-Taishi

We are currently capturing leads via an external form and are using Marketo's API to send that information to Marketo. What is the best way to go about adding that lead to a program? The leads coming through will have a unique lead source. 

Recently our stakeholder told us that now they want to use gravity forms in our wordpress pages and we have to do integration between gravity forms and marketo through zapier. I am afraid that they will work similar to marketo forms? Does anyone have any pro and cos of using these forms?1. Does this sync works on the basis of filled out form trigger?2. Is it gonna check the duplicate leads before pushing it to marketo?3. Will we be able to build the report on the basis of form fill out?Any help with this will be really appreciated.Thanks,Sant

Hello,   I needed to swap an Email1A in an active nurture to an Email1B. What i did was create inside the nurture program a default program, image below with the smartlist: I´m just not sure where should a put this default program in the stream - should i add it below Email 1? And also, should i deactivate the Email1?   Thank you

Hello!   I just read that Change Data Value triggers allow for trigger tokens. https://nation.marketo.com/t5/knowledgebase/trigger-tokens-in-flow-steps-render-incorrectly/ta-p/251201Which is not documented here: https://experienceleague.adobe.com/docs/marketo/using/product-docs/marketo-sales-insight/msi-for-salesforce/features/tabs-in-the-msi-panel/interesting-moments/trigger-tokens-for-interesting-moments.html?lang=en   Anyway: This works and I'm happy that I can use trigger.name to find the field that has changed. Is there any way I could also retrieve the former value in that field? And does anybody know if there are more tokens that work for CDV trigger in addition to trigger.name and trigger.trigger name?Oh, and can I use trigger tokens in Velocity?   Thanks!Michael

For one of our reoccuring email program sends, we have been seeing a huge spike in metrics, due to bot activity. We implemented a recaptcha form per Marketo's suggestion and we've seen our numbers stabilize for our website opens, clicks, and form fills. However, we are seeing that metrics for clicks to external websites that we link in our emails are still super inflated. Since the recaptcha only applies to our company site/form fills, how can I prevent seeing this bot activity on external links we're promoting? If there's not a solution to prevent external bot activity, what is the best way to exclude it from reports?

So, I am working on a project for a client and it involves knowing, in a webhook, which Partition someone is in.  Ideally I wanted to do this by Partition ID and not by Partition Name.   It transpires you can do this quite easily as there is an undocumented lead token that gives you this information.   The documented token is this one:  {{lead.Lead Partition}}.  This will give you the Partition Name. The undocumented token is this one: {{lead.Lead Partition id}}.  This gives you the Partition ID.   So, an email with this in the body: Yields this when previewed by person:   I hope you have as much fun with this as I am having.   Remember: Undocumented features may vanish without warning.  This is documented, so you have been warned 🙂  

We have a pain point of not being able to choose any email when using email programs, which can only send local emails. https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/email-programs/email-program-actions/choose-an-existing-email.html?lang=en     Default programs can send any email in Marketo which is what we want to do for email programs. I can see at least one thread about this from 2015 https://nation.marketo.com/t5/product-discussions/email-program-choose-non-local-emails/m-p/35792#M8065 but no follow up that I can see.    Any news?

Can anyone helpout with below?We have two forms available for content downloads, and there is a scoring campaign in place for content. In this campaign, we used the trigger "Form Name Contains = content" to score on the form the submissions. However, we have realized that for those two content forms, we forgot to include "content" in the Form Name.   As a result, it has come to our attention, after four months, that the records filled out using these two content forms did not get score upon content form submission.   Now, we intend to rectify this by awarding a score of +25 to these records. Additionally, we want to verify if a person has achieved a score of at least 40. If this condition is met, we will mark them as "Is MQL = TRUE" and MQL Date with the date when the lead reached a score of 40.   Herein lies the challenge: we need to check the person's score before their submission of the content form so that we can ascertain if the lead had already been scored previous

  When using Adobe Marketo Engage, efficiency and accuracy is the name of the game, especially as your team scales with your business. As more marketing initiatives are being deployed, the number of programs you launch will grow. We recommend adding a unique code (otherwise known as the Program ID) in each of your program naming conventions for easy searchability and a high level of accuracy when referencing program-specific assets in Smart Campaigns.     Find this unique code (typically 4 to 5 digits long) in the URL of the program you create (located after the Munchkin Code). For the example URL below, the code would be 1003.     ...and add it to your program name. In this example (program name: DS-EMEA-Onboarding Hub-1021), the code is 1021.   Not only will this make it very easy to search for the specific program, but it also makes it very easy to reference assets from that program within a smart campaign!   For example, let's say you are

I was wondering if anyone knows what happens when one reaches the daily or weekly communication limit.For example:* a nurture program has 4 weekly emails.* Week 1: the Lead receives the email* Week 2: the Lead has reached the daily communication limit.When are they going to get the email that they were supposed to get in Week2?

Howdy!My company has recently detached our Marketo Instance from SFDC in order to clean up the sales pipeline, and along with that we lost some ability to see all SFDC Campaigns that a person was a part of. I was wondering if anyone had experience or a solution for tracking program membership on the personal level inside Marketo.I am trying to something similar to what the SFDC Campaigns field does: I've been trying to create a custom person object called "Program History" and I want to have it trigger off any time a person gets added to a new program.   If anyone has had success in something similar to this I would love to learn some tips on making a field like this work in only Marketo.   Thanks!

Hi,   Our annual conference is using Swoogo for registration this year.  We've added Swoogo as a LaunchPoint and are currently doing the field mapping within Swoogo. My question is how does this registration data actually make its way into Marketo? I can't select the event as an Event Partner.  If this can't be done, then how do registrants become members of my program? Not sure what my campaign trigger would be. Does anyone have insight into this?   Thanks, Erin

Is there a way to prevent numbers from being submitted in a text field on a Marketo form? I tried the masking feature but we need the number of characters to be flexible.  Thanks in advance for your input!