Community Manager

AJO Experts on Unlocking the Power of AI Assistant in AEP Applications and Campaign

Forum|Forum|1 year ago
September 11, 2024
7 replies
9491 views

October 1st, 2024

We are happy to welcome Amarnath Vannarath, Product Manager, Ariel Sultan, Product Marketing Manager, Arthur Lacroix, Senior Product Marketing Manager, Rachel Hanessian, Principal Product Manager and Sandra Hausmann, Sr Technical Marketing Engineer for an AMA session about Unlocking the Power of AI Assistant in AEP Applications and Campaign.

Our experts:

Ariel Sultan is a Product Marketing Manager for Adobe Journey Optimizer. She combines her recent MBA from NYU Stern, specializing in marketing and sustainable business innovation, with an entrepreneurial background from founding a video production and content marketing company. Her multifaceted expertise, shaped by roles in an outdoor apparel brand and advertising, showcases her capability in branded content for clients such as Barefoot Wine, Planet Oat, and Anolon Cookware. At Adobe, Ariel leverages her experience to enhance product value and customer storytelling.
Arthur Lacroix is a digital marketing and omni-channel campaign management expert. At Adobe, he is responsible for Adobe Campaign go-to-market strategy, the best-in-class cross-channel orchestration engine. He is focusing on helping enterprise to move to the cloud to improve the performance, automation, agility, security and cost of the application. Expert on data, he is addressing how to use it to orchestrate and deliver meaningful experiences throughout the customer journey.
Rachel Hanessian is a Principal Product Manager on the Digital Experience team at Adobe. She has spent the last two years working with the AI Assistant team to build an experience to help you enhance your productivity across Experience Platform. She is looking forward to sharing best practices for utilizing AI Assistant to its fullest extent.
Sandra, as technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.

How this AMA works:

This thread will open on Tuesday, October 1, for you to start submitting your questions
Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.
After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

ArthurLacroix

Adobe Employee

Good morning, Adobe Journey Optimizer Community! Welcome to today’s Q&A Coffee Break☕!

If you joined us for the Experience League LIVE session on the 26th, you probably got a great overview of how AI is transforming customer experiences. Now’s your chance to dive deeper—whether you’re curious about implementation, features, or best practices, we’ve got you covered!

How to participate:

Add your questions below by replying to this thread.
Make sure to mention either of us, to direct your questions.

We’ll be here for the next hour to answer your burning questions, clarify points, and keep the discussion going. So let’s get started—drop your questions now!

ArthurLacroix

Adobe Employee

Link to recording here! https://experienceleague.adobe.com/en/docs/events/experience-league-live-recordings/episodes/exl-live-episode-09-26-24

ArthurLacroix

Adobe Employee

Try AI Assistant Content Accelerator right now here https://experienceleague.adobe.com/en/apps/journey-optimizer/ai-assistant-content-accelerator

HausmannS

Adobe Employee

Customers have asked, is the AI Assistant Content Accelerator is a free feature or if it requires a paid add-on?

ArthurLacroix

Adobe Employee

Great question; existing AJO Prime and Ultimate customers can reach out to their Adobe POC or contact me here at aiassistant-contentaccelerator@adobe.com to receive the Generative AI addendum to sign to access the feature. The AI Assistant Content Accelerator is included, and its usage is measured through Generative Actions. Each time you generate content (text, images, or HTML), it consumes a certain number of Generative Actions. If you exceed your allocated amount of Generative Actions, you can purchase additional actions through a paid upsell SKU, ensuring you can continue using the tool without interruption. The number of Generative Actions is based on the number of Active Profiles licensed and described here https://helpx.adobe.com/legal/product-descriptions/adobe-journey-optimizer.html

Sukrity_Wadhwa

Author

Community Manager

Hi experts,
Can the customers test the AI Assistant Content Accelerator in their own instance?

Sukrity Wadhwa

ArthurLacroix

Adobe Employee

Yes! The feature is available to AJO Prime and Ultimate customers or can be tested from ExL directly here https://experienceleague.adobe.com/en/apps/journey-optimizer/ai-assistant-content-accelerator. You can try it out and see firsthand how it speeds up your workflow, helps you scale personalized campaigns, and maintains your brand's voice. It’s a great way to evaluate how the tool fits into your team’s processes. Reach out to you Adobe POC or contact me here at aiassistant-contentaccelerator@adobe.com to receive the Generative AI addendum to sign to access the feature.

asults

Adobe Employee

Hi! Do you have any examples of how folks are using AI Assistant for knowledge and insights? For content acceleration, how does a brand stay within guidelines when producing variants?

ArthurLacroix

Adobe Employee

For Content Accelerator, it has been designed to generate content that aligns with your brand’s voice and style. Through simple prompts, you can specify tone, themes, and communication strategies, and the AI transforms those inputs into marketing content that fits within your brand guidelines. Additionally, you can upload brand collateral such as logos, fonts, and key messaging guidelines so that the AI can generate content that’s even more tailored to your brand’s identity. This ensures consistency and relevance across all customer interactions while enabling rapid content production and experimentation. Read more here https://business.adobe.com/blog/the-latest/unleashing-the-power-of-ai-in-ajo-with-ai-assistant-content-accelerator

R

Rachel_Hanessia

Adobe Employee

Thanks for the question, Ariel! Customers are using operational insights to understand lineage between their objects, practice good sandbox hygiene, and for a more powerful search mechanism. We have a whole library of example prompts here, as well as in product under the discoverability light bulb!

Sukrity_Wadhwa

Author

Community Manager

Thanks @ArthurLacroix, @asults, @rachel_hanessia, @avannarath and @SHausmann for taking the time to answer the customer queries and sharing your insights. It was supremely helpful.

Sukrity Wadhwa

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