Community Manager

AJO Experts on Fueling Personalized Content in AJO with AEM Content Fragments and Dynamic Media

Forum|Forum|6 months ago
July 11, 2025
12 replies
6031 views

August 6th,2025

We are happy to welcome Jyothitha Chandran, Product Manager, Manik Singla, Sr Engineering Manager, Kaitlin White, Senior Product Marketing Manager, Chris Ivory, Sr Principal Solution Consultant and Sandra Hausmann, Sr Technical Marketing Engineer for an AMA session about Fueling Personalized Content in Journey Optimizer with AEM Content Fragments and Dynamic Media.

Our experts

Manik Singla is a Senior Engineering Manager for Adobe Journey Optimizer, leading the Content team focused on accelerating content velocity. His team is responsible for key initiatives such as content templates, fragments, and seamless integration with Adobe Experience Manager (AEM). With deep expertise in content systems and scalable engineering solutions, Manik plays a critical role in shaping how brands deliver personalized, dynamic content at scale across customer journeys. His work bridges technical innovation with marketing agility to empower teams to create and activate content more efficiently.
Chris Ivory is a Senior Principal Expert Solution Consultant specializing in lifecycle marketing strategy and execution using Adobe's journey management platforms, including Adobe Journey Optimizer and Adobe Campaign. With over fifteen years of experience, Chris has charted the evolution of brand use cases and industry trends to help organizations build meaningful, data-driven relationships with their customers. He partners with brands to translate marketing goals into actionable solutions, balancing innovation with real-world operational needs.
As technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, Sandra helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.

How this AMA works:

This thread will open on Wednesday, August 6, for you to start submitting your questions
Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.
After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.

Journey Optimizer

B

brettsenna

Level 2

-What are the differences between AJO and AJO B2B?

-Does AJO B2B work with Adobe Journey Analytics? Are there any limitations to AJO B2B with Adobe Journey Analytics compared to AJO?

-How does AJO B2B work with web journeys?

-How do you integrate Adobe Target with AJO B2B and what are some features? What are some good use cases for an Enterprise company?

-What are AJO B2B AI features you can use with the Adobe CDP vs Without the CDP?

HausmannS

Adobe Employee

AJO B2B and B2C editions cater to different business models, focusing on distinct customer journey characteristics. B2C focuses on individual customer interactions and rapid conversions, while B2B emphasizes account-based marketing, longer sales cycles, and multiple stakeholder involvement. The AJO B2B edition helps streamline these complex journeys with features like buying groups and data-driven insights.

B

brettsenna

Level 2

How do I join the event? I am unable to access any video conference.

HausmannS

Adobe Employee

Welcome to today's Ask Me Anything session. Feel free to ask any questions you have, we are here to answer them.

B

brettsenna

Level 2

How do we join the event I do not have a video conference link?

C

ChengdaWa1

New Member

Where is the link to join the event?

B

brettsenna

Level 2

I am wondering the same thing...

Sukrity_Wadhwa

Author

Community Manager

Hi @brettsenna & @chengdawa1,
You're already in the right place!
This comment section thread is the AMA, there's no separate link. If you're seeing this and typing here, you're all set to participate. Just drop your questions right here!

Sukrity Wadhwa

B

brettsenna

Level 2

-How does AEM integrate with AJO B2B and what are some features?

R

Rockett

Hello,
There's a bit of confusion on what is purely RtCDP vs AJO. What is the actual distinction offering between RtCDP and AJO, in terms of unified profiles and real-time profile unification?

Let's take the following capabilities:

- unify profiles from different data sources (web, CRM, mobile, etc) in real-time

- personalisation on web or across channels

- send emails or engage with them in other channels?

Can this be fulfilled with AJO ONLY or do I explicitly need RtCDP for this?

I understand RtCDP covers more destinations (which AJO is also catching up), but for the above capability outlined.. can I go with AJO sku only?

C

ChrisAdobe

Adobe Employee

Hey @rockett, great question! You've identified a great benefit of the application services built within Adobe Experience Platform which is that there are many shared features provided across the solution sets.

Generally speaking we've aligned our product offerings around the features customers need to be successful for specific use cases. The ones you've highlight above specifically focus on personalization and activation throughout a potentially omnichannel experience across inbound and outbound touchpoints on direct and owned channel.

This is a classic use case for Adobe Journey Optimizer and generally speaking you should be covered with Adobe Journey Optimizer standalone. That said, the Adobe team is always happy to dive deeper into your architecture and use cases to provide a more thorough readout on the best solution set. 🙂

derelict_wombat

Level 5

Can you explain how AJO B2B integrates with Marketo? What is the database source? Is it Marketo or does AJO require RTCDP to house the data?

Sukrity_Wadhwa

Author

Community Manager

Hi @derelict_wombat,

Thanks you for the thoughtful questions!

Just a quick heads-up: this AMA is focused on AJO B2C, so questions specific to AJO B2B are better suited for the dedicated B2B community space.

For deeper discussions and product-specific updates around AJO B2B, please head over to the AJO B2B community forum. Thanks for understanding!

Sukrity Wadhwa

B

brettsenna

Level 2

Can audience segments and engagement signals from Journey Optimizer B2B be leveraged within Target activities (e.g., for personalized web experiences or product recommendations)?

B

brettsenna

Level 2

In what ways can Journey Optimizer B2B trigger or modify Target activities based on journey stage, buying group, or account engagement?

B

brettsenna

Level 2

What role do Experience Fragments / Content Fragments have in AJO B2B?

Sukrity_Wadhwa

Author

Community Manager

@brettsenna,

Hi again! Just a quick reminder that this AMA is focused on AJO B2C. I’ve already shared the link to the AJO B2B community forum here: https://nation.marketo.com/ and that’s the best place to post and explore B2B-specific questions and updates.

To keep this thread focused and helpful for everyone, I’d really appreciate it if we could keep the questions here aligned with B2C topics. Thanks so much for understanding!

Sukrity Wadhwa

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