Adobe Audience Manager

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Audience Metrics Side-by-Side via Data Distiller Query Pro ModeAuthor: @annamalai  (Senior Product Manager) & @pk83124183  (Architect)Reviewers: @saurabhma2  (Group Product Manager) & @anilmalkani  (Director Engineering) Welcome to a guide on utilizing Data Distiller's Query Pro Mode to create an SQL-based analysis that compares metrics between two audiences.First, consider why different personas would be interested in performing this analysis.Use Cases by different personasMarketer ManagerEvaluate audience growth and segmentation effectiveness: Analyze and compare trends of how specific audiences are evolving over time along with identity composition so it can help inform campaign planning and spending allocations.Customer Insights AnalystUse the trend and break down of identities in sync with the company specific audience name definition to derive business specific insights - ex: if segments are created for engagement of various pr

There’s a new, easier way to renew your Adobe Audience Manager Business Practitioner Professional certification.We are now offering a free, on-demand renewal exam for this certification. You may use this renewal method as long as you take the renewal exam before your current certification expires.Save time and expense by keeping your certification active. Visit the Adobe Audience Manager Renewal Guide to learn more today.If you have any questions, please contact the Adobe Digital Experience Certification Program support team at certif@adobe.com.

Hello from Adobe Certification!  Adobe Audience Manager certification renewals just became more convenient than ever. Say goodbye to scheduling your proctored exam. With this new renewal format, you can renew your Adobe Audience Manager Expert or Master level certification via on-demand renewal exams at no cost. Visit Adobe Audience Manager Renewal Guide to learn more and renew your Analytics certification today! If you have any questions, please refer to these FAQs, or contact certif@adobe.com.  Thanks, Adobe Certification Team

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If you are working with Adobe Audience Manager, you have come across this challenge: you want to target your visitors instantly, as soon as they visit your website/app. This is achievable when you make users qualify based upon their real time activity on the site/app. But, if you have offline data available to be onboarded, then AAM system takes some time to process data (onboarded traits method). The way AAM processes on-boarded data is as follows:You upload your CRM data to AAM, either to an SFTP location or an S3 bucket.Every 12h, AAM reads all on-boarded data and processes it, converting the signals into traits.The traits are stored in the core servers.A visitor logs in for the first time.Since the communication between the browser and AAM is done through the edge servers, these servers have at this moment in time no on-boarded information for that visitor.The edge servers where this visitor activity has happened, request the on-boarded traits to the core servers.In a batch process

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Audience Manager is a robust data management platform that lets you build customer segments from first, second and third-party data sources. This helps advertisers in communicating the most relevant marketing messages to different segments, increase their media efficiency and improve customer experience. But to gain more insights about these individual segments, there are limitations to what Audience Manager can do within its instance. Enter Audience Analytics, a first of its kind, productized integration of Audience Segments with the powerful data analytics engine powered by Adobe Analytics. Through this integration, marketers can view segment data, such as demographic & psychographic information, CRM data, and ad impression data within their Adobe Analytics instance. It enables them to create segment-specific dashboards and monitor KPIs all in real-time without manual intervention.Prerequisites:You are a customer of both Audience Manager and Adobe Analytics.You are using the Expe

Getting Started with Profile Merge Rules A Profile Merge Rule in Adobe Audience Manager (AAM) allows you to choose how or when to stitch a user’s cross device behavior together based on customer authentication. AAM lets you define the rules to bring together profiles from multiple devices of a user, as well as multiple people sharing a common device, and hence lets you target people instead of devices. Profile Merge Rules have a dependency on ID synchronization. Prior to creating a profile merge rule, make sure you have a cross-device data source set up! Once the data source setup is complete, evaluate your use case for creating a Profile Merge Rule. Use cases can be different for each type of industry. A general best practice is to start by looking at the goal(s) of your campaign. Here are some questions to consider when forming the strategy for your Profile Merge Rule: Do you want to focus on personalizin

Data governance is a top priority for most digital marketing customers today.  Given that, customers need control over the data that gets forwarded to AAM from Adobe Analytics.  Implementing the [cm.ssf] context variable gives our customers the power to flag Analytics hits that should not be forwarded to AAM. Let’s discuss a couple of use cases where the [cm.ssf] context variable has been used as a solution.User consentThis use case was related to GDPR and user consent.  If a site visitor has not provided consent, it is imperative that Analytics data not be forwarded to AAM.  Please note, this solution does not capture user consent, however, if the customer has a consent management system or process, the [cm.ssf] context variable can be set to control the data sent to AAM via SSF.   Elimination of pixels on specific pagesThis use case was related to eliminating all marketing pixels on specific pages of the site.  Adding conditional logic to the p

  Lab Details Learn about Predictive Audiences, Trait Recommendations and how to leverage these Adobe AI-driven features to achieve your business goals. Discover how to classify unknown audiences into Personas using AI. Discover how to surface similar audiences in Segment Builder to expand segments. Use intelligent recommendations in Audience Marketplace to uncover third-party data opportunities.  Summit LAB Schedule Wednesday, April 01 | 01:30 PM - 03:00 PM Thursday, April 02 | 09:00 AM - 10:30 AM Speaker(s) Liron Goren Snai, Product Manager, Adobe Matt Kapilevich, Senior Architect, Data Science, Adobe Session Length 1h 30m Catalog Link L798 - Embrace the Power of Data Science in Adobe Audience Manager   Q&A Please use this thread to ask the question related to this lab. Don't forget to register yourself for the LAB using the catalog link above. Seats are limited!!

Hello!First Post here, and I’m interested in your thoughts What POS API can I use to connect to retailers and not just restaurants?

  10 considerations for Responsible Customer Data Management Abstract Volatile market forces and disparate consumer privacy requirements can present daunting scenarios for the digital marketer. To keep campaigns on the right side of regulations, marketing teams need their IT counterparts to have a streamlined process for future-proofing the data governance process — one that ideally empowers everyone to follow and enforce rules of responsible usage of consumer data. Hear from Adobe and Scotiabank Digital on key considerations for responsible data management. View the session 10 considerations for Responsible Customer Data Management Q&A Please use this thread to ask the related questions.

  The Future of Data Management and the Changing Environment Abstract As market forces bring change to our digital landscape, businesses need to adapt to a new reality regarding data governance, identity resolution, and how to engage prospects and pseudonymous visitors with meaningful content. To that end, there are many different paths emerging to leverage durable identifiers with external systems to achieve scale. In this webinar, see how Adobe and 451 Research are thinking about the future of technology and data to address the new marketing environment and begin preparing your business for the future of data management. View the session The Future of Data Management and the Changing Environment Q&A Please use this thread to ask the related questions.

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Hello everyone, Is it possible to define a data model in AAM?thanks

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One of the functions of a Data Management Platform is collecting campaign data. This collected data can be used for further targeting and advertiser analytics.Also, before you you request your AAM consultant or customer care to enable Audience Optimization Reports in AAM, you should have media data collection implemented.There are 2 ways to get the media data: 1) Pixel calls to AAM servers.2) By ingestion log files from the DSP/ad platform.In this post, we will discuss about the first method: pixeling the creative.A: Tagging Creatives (Impression Tracking)Recommended to tag ads run by all DSP’sCapturing Campaign Impression Data via Pixel CallsOne approach for sending media data to Audience Manager is to leverage ad-server macro functionality to sendcampaign attributes to the Audience Manager servers.The event call collects impression and conversion data and sends it to the Audience Manager data collectionservers (DCS). This process relies on third-party ad servers that place the call i

Check these informatory tutorials to learn more about Audience Manager      Title  Description Save Money and Optimize Customer Experience by Suppressing Ads to Converters In this course, learn all the concepts to go from start to finish with the use case of saving money and optimizing the customer experience by removing existing customers from your reach campaigns. This includes building traits and segments, adding the right profile merge rules, adding segments to destinations, and even calculating the ROI as you use this use case. Choosing the Right Profile Merge Rule In this video, discover three of the most common use cases for Profile Merge Rules, and how they can help your marketing efforts. Creating a Segment Taxonomy When you create a segment in Audience Manager, you store them in a folder-based structure, or a taxonomy . Learn a few tips for creating and managing the segment taxonomy. Retrieve API Credentials in Adobe I/O Instea

***Posted on behalf of Matt Vittorioso, Senior Marketing Specialist at Ally Financial*** Matt Vittorioso is a Senior Marketing Specialist on the Digital Marketing team at Ally Financial. He leads the digital segmentation team and is in charge of all the data that goes in and out of audience manager. Matt works closely with all internal stakeholders and external agency partners to ensure the proper segments are constructed for all of Ally’s campaigns.Tip #1: Align necessary AAM stakeholders and communicate regularly on the data going into AAM for traits.  Having open communication and an efficient process with the team that controls the data is one of the most important best practices around Traits and Segments (and AAM as a whole). The people that control the data and the AAM platform need to be in lock step. If you’re updating and putting new data into AAM on a regular basis, open communication is critical to setting yourself up for success.For example, when I

  Lab Details Typically, audience targeting relies on data collected from a device. Data collection and targeting based on device-level data has its disadvantages. For example, you can't include customer data associated to the user of the device. Device-centered data collection is no longer sufficient for digital marketing campaigns or cross-device targeting. This lab covers people-based data collection in Audience Manager and how to best manage the tools needed to update a customer's profile in near real-time to personalize their experience across all of the devices they own.   In this lab you will learn: How to understand the new APIs for ingesting customer data into Audience Manager in near real-time How to set up the Customer API Integration Leveraging Audience Identity tools to validate, segment and target using customer data within Audience Manager Summit LAB Schedule Wednesday, April 01 | 08:00 AM - 09:30 AM Thursday, April 02 | 03: