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Traits Grafh
the total number of unique visitors does not fit we didn't have so many unique ids in 1 day. can you please expline me what is the numbers I see there?
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Hello,
The 1 day total population indicates the total number of IDs qualified into the audience as of the past 24 hours. The 1 day unique trait realization indicates the number of visitors that actually expressed the trait within the past 24 hours.
The numbers for your particular trait indicate that ~47 million total users have this trait on their profile (as of the past 24 hours), while around ~1 million of those users actually visited the site and expressed the trait in real-time over the past 24 hours. If these numbers don't align to your expectations, please feel free to submit a ticket to the Audience Manager support team via the Admin Console so that we can investigate your concerns. Thank you!