Tracking Email users in DMP

Forum|Forum|6 years ago
May 13, 2019
13 replies
15226 views

Hi Team,

I am trying to add users into a trait when they open our email newsletters in the DMP. However, the challenge here is that, email is a non java-script environment and I'm restricted to only using image version of the pixels in the email newsletters. As there is no java-script I suspect there is no cookie that is placed or verified and thereby I suspect that this approach is tracking no one. Can you please correct me if I am wrong and if I've misunderstood how the pixels work?

Also, is there any other way I can use to get users into the DMP from the non java-script environment like email platforms?

Best,
Akshat

Audience Manager

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Best answer by Ankita_Sodhi

Hello akshatganja,

In the given scenario, turn of events should be as follow:

1. Users click on the link mentioned in the email campaign.

2. Above action will make an declaredID call to AAM and get one UUID assigned to the given customerID.

3. Capture those customerIds who have clicked on the email campaign(this is upto you how you want to achieve this).

4. Now upload data for those users only who have clicked on the email campaign.

This way you will get assiciation of UUID to customerID and while uploading data, just provide the customerID used in the declaredID call and data will be binded to customerID.

I hope this answers you query. Please feel free to revert with any doubt which you might have.

Show previous replies

A

akshatganjaAuthor

Level 2

Thanks, ASodhi-AAM. This is helpful. However, following this method we would loose all the users who haven't clicked through on the email campaign right?

Best,

Akshat