Onsite Personalization with 3p Marketplace Audiences - First- or Next-Page | Community
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Marc_Kriss
Level 2
December 4, 2020
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Onsite Personalization with 3p Marketplace Audiences - First- or Next-Page

  • December 4, 2020
  • 1 reply
  • 1577 views

Hello - we've come across the same question a few times from the business and our Adobe Target admins.

 

We're seeking to do some onsite personalization via Adobe Target, using 3p audiences we built using an Audience Marketplace data provider.  Given that these are 3p cookie pools, devices have already qualified for the segment.  So when they land on our website for the first time, will they see the personalized experience (first page) or would need to take an action on our website to qualify? 

 

Many thanks-

 

  Marc K.

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Best answer by Varun_Kalra

Hi Marc,

 

If you have created straight forward segments from the 3P traits without much complex logic, then those visitors will get qualified for the segment when they visit your web property.

So, ideally those visitors should get targeted on their first visit if you have all the adobe calls in the proper sequencing: ECID, then AT and then AA/AAM.

 

Thanks,

Varun Kalra

 

 

 

 

1 reply

Varun_Kalra
Varun_KalraAccepted solution
Level 9
December 16, 2020

Hi Marc,

 

If you have created straight forward segments from the 3P traits without much complex logic, then those visitors will get qualified for the segment when they visit your web property.

So, ideally those visitors should get targeted on their first visit if you have all the adobe calls in the proper sequencing: ECID, then AT and then AA/AAM.

 

Thanks,

Varun Kalra

 

 

 

 

    M
    Marc_KrissAuthor
    Level 2
    January 6, 2021

    Thank you @varun_kalra . How can I check the calls?

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