How to get the 2nd and 3rd party data into AAM | Adobe Higher Education
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R
reddy_y-11
Level 3
September 14, 2022
Besvarat

How to get the 2nd and 3rd party data into AAM

  • September 14, 2022
  • 1 svar
  • 1043 visningar

Hello everyone,

 

How to get/feed the 2nd and 3rd party data into AAM? With step by step Please. 
Thanks

 

 

@1905403 

Det här ämnet har stängts för svar.
Bästa svar av Prabhat_Upadhyay

Hi @reddy_y-11 

 

You can explore Marketplace feature in AAM, please find below documentation for the same

https://experienceleague.adobe.com/docs/audience-manager/user-guide/features/audience-marketplace/audience-marketplace-for-data-buyers/marketplace-data-buyers.html?lang=en

Once you select the data feed you just have to subscribe it & the related Traits will be available to use under 3rd Party Folder in Trait Taxonomy.

 

Also you can directly connect with different 3rd party Vendors (Zeotap, Lotame etc.) offline.

 

Thanks

Prabhat Upadhyay

1 svar

P
Prabhat_UpadhyaySvar
Level 2
September 14, 2022

Hi @reddy_y-11 

 

You can explore Marketplace feature in AAM, please find below documentation for the same

https://experienceleague.adobe.com/docs/audience-manager/user-guide/features/audience-marketplace/audience-marketplace-for-data-buyers/marketplace-data-buyers.html?lang=en

Once you select the data feed you just have to subscribe it & the related Traits will be available to use under 3rd Party Folder in Trait Taxonomy.

 

Also you can directly connect with different 3rd party Vendors (Zeotap, Lotame etc.) offline.

 

Thanks

Prabhat Upadhyay

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