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mandeepkang1981
Level 2
August 3, 2018
Solved

Fetch AAM audiences in Twitter

How do I create a custom AAM audience in Twitter? I already have a S2S integration from AAM to Twitter. Does anyone have any documentation on how I can use this audience in Twitter?

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Jignesh_Bhate
Jignesh_BhateAccepted solution
Level 3
August 4, 2018

Hi mandeepkang1981,

This can be a starting point Tailored Audiences  that lists 3 different methods to ingest audience data into Twitter for ad targeting. First is ofcourse based on PII data (email/phone# from offline sources, etc.) ingestion into Twitter's interface and Twitter matches (email -> Twitter handle) internally. Rest are online/behavioral based on web and mobile app tracking. Hope this helps!

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3 replies

Jignesh_Bhate
Jignesh_BhateAccepted solution
Level 3
August 4, 2018

Hi mandeepkang1981,

This can be a starting point Tailored Audiences  that lists 3 different methods to ingest audience data into Twitter for ad targeting. First is ofcourse based on PII data (email/phone# from offline sources, etc.) ingestion into Twitter's interface and Twitter matches (email -> Twitter handle) internally. Rest are online/behavioral based on web and mobile app tracking. Hope this helps!

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Gaurang-1
Gaurang-1
Level 9
August 16, 2018

Hi mandeepkang1981,

Were you able to get make progress in this regard?

Thanks,

Gaurang

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mandeepkang1981Author
Level 2
August 16, 2018

Gaurang Mathur​ Yes, I think we have made some progress.

Thanks!

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