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pradeepnegi66
pradeepnegi66
Level 2
April 29, 2020
Question

Email Pixels for Impression & Clicks

Hi everyone, Can you please tell me how can create pixel for Email. We need to track impression & Clicks.
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1 reply

snielson
Adobe Employee
snielsonAdobe Employee
Adobe Employee
April 29, 2020

Hello,

 

Pixels for emails are usually implemented by putting the img script tag into the body of the email. This pixel will need to contain your AAM subdomain, as well as any key-value pairs you'd like to send into AAM to track the emails.

For example the impression could look like this: https://subdomain.demdex.net/event?d_event=imp&c_source=email&c_key1=value1
While the click would require a URL encoded redirect key (d_rd): https://subdomain.demdex.net/event?d_event=click&c_source=email&c_key2=value2&d_rd=https%3A%2F%2Fwww.adobe.com

I would suggest reviewing our documentation on click and impression pixels for more:

 

Regards,

Shane

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