Can we integrate Adobe Audience Manager with Salesforce Marketing Cloud? | Community
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kapilsharma
March 20, 2019
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Can we integrate Adobe Audience Manager with Salesforce Marketing Cloud?

  • March 20, 2019
  • 3 replies
  • 7368 views

Hi,

We use Adobe Audience Manager (along with Analytics and Target, and we don't have AEM) and the email team in the organization uses Salesforce Marketing Cloud automation. I was wondering if there's a way to have any kind of integration between both - maybe a destination in AAM which sends segment data to Salesforce or any other inbound to or outbound from AAM connection.

I can see apps in Adobe Exchange about sending data to Salesforce DMP but we don't have Salesforce DMP, just their automation platform for email marketing.

Thanks!

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    Best answer by Varun_Kalra

    Hi Kapil,

    If you need to send data from AAM to any other Salesforce platform (apart from their DMP), then we do not have server to server integrations.

    We can set up a daily export on your s3 or ftp for the customer IDs/ device IDs and their corresponding segment IDs. You can get that batch file and check if that can be imported to their email marketing platform. (Please contact AAM customer care for this request)

    Apart from that, you can create URL destination if they can receive real time data via http.

    Thanks,

    Varun Kalra

    3 replies

    Varun_Kalra
    Varun_KalraAccepted solution
    Level 9
    April 29, 2019

    Hi Kapil,

    If you need to send data from AAM to any other Salesforce platform (apart from their DMP), then we do not have server to server integrations.

    We can set up a daily export on your s3 or ftp for the customer IDs/ device IDs and their corresponding segment IDs. You can get that batch file and check if that can be imported to their email marketing platform. (Please contact AAM customer care for this request)

    Apart from that, you can create URL destination if they can receive real time data via http.

    Thanks,

    Varun Kalra

      L
      LP2
      July 13, 2020
      Hello Varun. Could you explain more in detail the integration mechanism? For example, in case I have de DPM from Salesforce, it is possible to establish server-to-server connections by means of APIs between both DPMs? In case we do not have it, the one method is to send an FTP file to Salesforce and let them process it or in real time send the info to a URL in case they can publish it?
      K
      kapilsharmaAuthor
      May 1, 2019

      Thanks for the multiple options!

      I'm going to try the URL destination firing the Salesforce Marketing Cloud pixel selectively for qualifying visitors on the website and will update shortly if it works.

      J
      jamest66
      October 9, 2019

      Hi there Kapil,

      I'm interested in doing exactly this. How did you get along with this work?

      Cheers

      N
      navin_kumar0601
      Level 4
      April 25, 2023

      I see this thread is 2019/2020, has there been any updates/ or s2s integration in recent past?

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