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Are signals and trait expressions case sensitive?

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Audience Manager

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curtiso1Accepted solution

Adobe Employee

My apologies, the above document is specifically referencing signals search & back-filled trait realizations. In terms of actual trait expressions, our system forces all lowercase values, therefore the qualifications are not case-sensitive.

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curtiso1

Adobe Employee

Hello,

Yes, signals & trait expressions are case sensitive: https://experienceleague.adobe.com/docs/audience-manager/user-guide/features/data-explorer/signals-search/data-explorer-search-pairs.html?lang=en#case-insensitivity

Best,

Curtis Oliver | Technical Support Engineer | Adobe

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dataQAuthor

If traits are case-sensitive, then why can't I create a trait and keep it the case it needs to be for future data coming from our data warehouse?

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curtiso1

Accepted solution

Adobe Employee

My apologies, the above document is specifically referencing signals search & back-filled trait realizations. In terms of actual trait expressions, our system forces all lowercase values, therefore the qualifications are not case-sensitive.

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