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mandeepkang1981
Level 2
July 13, 2018
Solved

AAM to Exact Target destination

Hello,

I have been told that the AAM to Exact Target destination has now been discontinued. Is there any workaround for me to send AAM audiences to Exact Target?

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    Tof_Jossic
    Tof_JossicAccepted solution
    Adobe Employee
    August 31, 2018

    Hi mandeepkang1981​, creating a URL destination would be the best way to go - see Configure a URL Destination

    The server-to-server destination between AAM and Exact Target has been discontinued, however if you are an Analytics customer, you can implement custom integrations for ExactTarget using standard Analytics features and APIs, including Classifications, Data Sources, Processing Rules, and Data Warehouse exports. Engagements with the Adobe consulting team can be considered as needed.


    See - How to create your own email marketing (ESP) + Adobe Analytics integration

    Hope that helps

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    5 replies

    Gaurang-1
    Gaurang-1
    Level 9
    July 16, 2018

    Hey,

    You can refer the documentation to map destinations with Adobe Audience Manager here - Map Segments to a Destination. An ideal way would be to use the URL destination method and update a destination.

    Thanks,

    Gaurang

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    Gaurang-1
    Gaurang-1
    Level 9
    August 31, 2018

    Hey Mandeep,

    Do you need more information in this regard?

    Thanks,

    Gaurang

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    Tof_Jossic
    Adobe Employee
    Tof_JossicAdobe EmployeeAccepted solution
    Adobe Employee
    August 31, 2018

    Hi mandeepkang1981​, creating a URL destination would be the best way to go - see Configure a URL Destination

    The server-to-server destination between AAM and Exact Target has been discontinued, however if you are an Analytics customer, you can implement custom integrations for ExactTarget using standard Analytics features and APIs, including Classifications, Data Sources, Processing Rules, and Data Warehouse exports. Engagements with the Adobe consulting team can be considered as needed.


    See - How to create your own email marketing (ESP) + Adobe Analytics integration

    Hope that helps

    Translate
      mandeepkang1981Author
      Level 2
      August 31, 2018

      Will this also allow us to push segments into Exact Target?

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      Tof_Jossic
      Adobe Employee
      Tof_JossicAdobe Employee
      Adobe Employee
      September 3, 2018

      mandeepkang1981​, I've never work with this particular integration but yes I believe the idea is to serve you Analytics data (including audiences) to Exact Target.

      My advice at this point is to get in touch with them to maybe try and get more information that would allow you to make a decision.

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