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Tedliu
Oct 26, 2021 12:13 AM UTC
Solved

AAM link to DV360

If Audience built from AAM can be pushed to DV360 (formerly as known DBM) to use in display network for retargeting?
What is the mechanism of AAM linked between DV360 ? Does it use custom match or cookie mapping?

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Varun_Kalra
Varun_KalraAccepted solution
Level 9
Nov 11, 2021 1:51 AM UTC

Hi there,

 

You can set up a separate Google Customer Match destination to send hashed emails (SHA-256), provided your AAM is provisioned for People Based Destinations.

 

Thanks,

Varun Kalra

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4 replies

SCB21
Level 5
Oct 26, 2021 1:38 PM UTC

Hi Tedliu,

 

It uses cookies/device ids.

 

Thanks

 

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Ankita_Sodhi
Adobe Employee
Ankita_SodhiAdobe Employee
Adobe Employee
Nov 9, 2021 1:01 AM UTC

Hello @tedliu ,

 

AAM performs an ID sync with DV360, we call it as 3rd party ID Sync. This needs to be enabled at the time of destination setup so that AAM demdex cookie gets synced with Google identifier which will be used later as a match up table for the audiences sharing.

 

I hope this helps, please let me know if you have any further questions.

 

Regards

Ankita Sodhi

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Ankita
Varun_Kalra
Varun_KalraAccepted solution
Level 9
Nov 11, 2021 1:51 AM UTC

Hi there,

 

You can set up a separate Google Customer Match destination to send hashed emails (SHA-256), provided your AAM is provisioned for People Based Destinations.

 

Thanks,

Varun Kalra

Translate
Kishore_Reddy
Community Advisor
Kishore_ReddyCommunity Advisor
Community Advisor
Dec 29, 2021 2:20 PM UTC

It's not customer match, it's third-party ID synchronization between AAM and Google DV360, happens between both the servers at a cookie / device ID level.

 

For customer match you may need to setup a new destination in AAM with encrypted data input.

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