AAM is registering more server calls from Adobe Target than Adobe analytics, huge concern | Community
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ajaym75199991
Level 3
April 8, 2025
Question

AAM is registering more server calls from Adobe Target than Adobe analytics, huge concern

  • April 8, 2025
  • 2 replies
  • 989 views

Dear Adobe Community,

 

We are using web sdk extension on our websites and through which we have integrated AA, AT & AAM tools in our setup.

In Target, we have activities configured mostly with Reporting source as AA and very few have configured for Target reporting.

 

On our websites, every data sent to AA will be forwarded to AAM which is fine, however on every pageload web sdk request, Target will be fetching offers and qualified experiences will be sent back to browser and will be rendered on website. All experiences are shown on pageload request only. A4T is implemented.

 

Whenever page request is made to server from browser, upload rendering page, single call will be initiated to Edge which will carry data to edge, from Edge Target request will be made automatically to fetch personalisation, web analytcis data wil be sent to AA and sametime data also sent to AAM.

 

We understand once Target receives request for that page, it makes call to AAM to fetch AAM segment data, so in reality 2 calls are going to AAM,

1. Target to AAM to get or fetch segment to make personalization decision for that page

2. Edge will send analytcis data to AAM

 

Ex. 

 

That mean if user is browsing 100 pages on websites, 200 calls should be going to AAM (100 from Edge to AAM, 100 from Target to AAM)

However in AAM usage shows 220  calls going to AAM. (100 from edge to AAM, 120 from target to AAM)

 

we are not sure about 20 extra calls which are going from Target to AAM?

Any clue on this?

 

Thanks

 

2 replies

AnkitJasani29
AnkitJasani29
Level 6
May 15, 2025

Hi @ajaym75199991 ,
I am not sure about that, but you can confirm whether any pages load multiple activities or if some activities include multiple offers. Additionally, you can validate whether any custom code or client-side logic triggers multiple Target calls.

 

A
ajaym75199991Author
Level 3
June 2, 2025

@ankitjasani29 

Thanks for your kind response on this.

I confirm, there are some pages which loads multiple activities and some activities are surely containing multiple offers but those are targeted one and shown based on proority for eligible customer meaning if customer is eligible and part of 2 offers but only priority offer is shown to him.

 

However to get above mentioned response, there is only one call happens from webpage to target, so not sure how this correlation works? (single pageload call to adobe target and if user is qualified for multiple activities with multiple offers specially we have SPA where target is prefetching offers in single call and cacheing the offers for multiple views in single call and based on respective view rendering, target is rendering offers from cache.)

 

Thanks

S
seoto1
May 30, 2025

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