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Varun_Kalra
Varun_Kalra
Level 9
August 27, 2019
Solved

AAM and Safari ITP 2.2 update

  • August 27, 2019
  • 12 replies
  • 16916 views

We need to know if there are any guidelines by Adobe Experience Cloud/AAM on Safari's ITP 2.2?

ITP 2.2 cuts the first-party cookie’s lifespan from seven days to one day. As a result, the first-party cookies that Ad Platforms / DSPs will write because of Partner ID syncs (dpm.demdex.net/ibs:dpid=...) will be deleted after 24 hours. Shouldn't that impact match rates in AAM, if visitors are not visiting websites daily?

Is there any public doc on impact, guidelines and future plans on ITP 2.2 ?

We have this one: https://helpx.adobe.com/au/analytics/kb/adobe-analytics-anditp.html which talks about ITP 2.0 and 2.1 but nothing on 2.2.

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    Best answer by shweta_singh

    Hi there,

    I am planning to publish a blog stating impacts of ITP2.2. I will share the link for same shortly.

    Regards,

    Shweta

    12 replies

    Show previous replies
    F
    franciscor54562
    Level 2
    September 27, 2019

    Hi!

    ITP 2.3 is here! Intelligent Tracking Prevention 2.3 | WebKit

    K
    kempec
    February 26, 2020

    Hello, could you also share the PPT with me as we are also looking into understanding the impact. Thank you!

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