I am Achaia Walton, Director of analytics at Voice of America. AMA on Mastering Event-Based Reporting & Content Groups. | Community
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Sukrity_Wadhwa
Community Manager
Sukrity_WadhwaCommunity Manager
Community Manager
December 20, 2024

I am Achaia Walton, Director of analytics at Voice of America. AMA on Mastering Event-Based Reporting & Content Groups.

  • December 20, 2024
  • 12 replies
  • 8778 views

January 15th, 2025

 

We are happy to welcome Achaia Walton, Director of Analytics at Voice of America for an AMA session about Mastering Event-Based Reporting & Content Groups.

 

Our guest expert Achaia is an Adobe Analytics Champion and a leading voice in event‑based reporting. She recently authored a Perspectives article exploring the challenges of categorizing content for analysis and how content groups can streamline this process in Adobe Analytics. In her work, Achaia breaks down the importance of content groups, offers a clear step‑by‑step guide for setting them up, and demonstrates how to use Analysis Workspace visualizations to integrate content group data into broader analysis strategies.

 

How this AMA works:

  • This thread will open on Wednesday, January 15, for you to start submitting your questions.
  • Reply to this post with any questions you have for our expert, Achaia and Achaia will reply to as many of your questions as possible. 
  • After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

    12 replies

    Show previous replies
    seanrobinson
    Adobe Employee
    seanrobinsonAdobe Employee
    Adobe Employee
    January 15, 2025

    Hi Achaia, could you describe what the difference is between a content group and a standard segment in Adobe Analytics, and when should I use one over the other?

      kayawalton
      Community Advisor and Adobe Champion
      kayawaltonCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      January 15, 2025

      Love this question @seanrobinson! Content groups are really just segments or segment containers, but we refer to them as that way because there are different types of segments in our org. This is a special type of segment where we look at the big picture of what content interests our audience or that our stakeholders find valuable, and organize them so we can pull cumulative insights about these topics.

        Jennifer_Dungan
        Community Advisor and Adobe Champion
        Jennifer_DunganCommunity Advisor and Adobe Champion
        Community Advisor and Adobe Champion
        January 15, 2025

        One thing that I like to do in my org is to Tag these segments with something like "ContentGroup". That way I can easily find all content groups simply by searching for "#contentgroup" and ALL of these specific segments will be returned.

         

        You can also try to create a specific naming convention, but remember that full name will appear in your tables and visualizations, so that can get a little wordy in the display.

          Sukrity_Wadhwa
          Community Manager
          Sukrity_WadhwaCommunity ManagerAuthor
          Community Manager
          January 15, 2025

          Thank you, @kayawalton for joining us today for this AMA and taking the time to address all the questions from our community. We truly appreciate your time and effort in engaging with our users and providing valuable insights. And, thanks to @jennifer_dungan for your unwavering support throughout the session. We truly appreciate your effort and dedication. 

          Sukrity Wadhwa
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