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akankshag132342
Level 2
September 2, 2016
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When are bids changed?

  • September 2, 2016
  • 2 replies
  • 3322 views

Hi,

At what time does media optimizer execute bid changes for optimizer portfolios?

 

Thanks!

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    Best answer by nidhik

    Hi Akanksha,

    After clicks and revenue models are run, AMO compute right bids for keywords, these bids are pushed to search engine at midnight 12am. A second round of revised bids may be pushed at noon to accommodate any budget changes 12pm.With new intraday bidding, AMO retrieves, data for google clicks and cost at two extra times per day (08:00 and 16:00) update cost and revenue models based on trends and then set bids.

    Regards

    Nidhi

    2 replies

    R
    Adobe Employee
    ritikam90154231Adobe Employee
    Adobe Employee
    September 2, 2016

    Hi Akanksha,

    AMO changes Bids twice a day ( mid- day and mid night). In the new release there is an option of changing bids 2 extra times called as intraday bidding.

     

    Hope this helps!

    Regards

    Ritika

      nidhik
      nidhikAccepted solution
      Level 4
      September 2, 2016

      Hi Akanksha,

      After clicks and revenue models are run, AMO compute right bids for keywords, these bids are pushed to search engine at midnight 12am. A second round of revised bids may be pushed at noon to accommodate any budget changes 12pm.With new intraday bidding, AMO retrieves, data for google clicks and cost at two extra times per day (08:00 and 16:00) update cost and revenue models based on trends and then set bids.

      Regards

      Nidhi

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