Skip to main content
suzannes3867146
suzannes3867146
Level 2
Aug 22, 2016 9:45 AM UTC
Solved

Trackable ad types in Google Adwords

Hi,

I'm working on search marketing campaigns through a Google Adwords account. I would like to know the type of ads supported by AMO for Adwords and the events that can be tracked for those ads.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
ritikam90154231Accepted solution
Adobe Employee
Aug 22, 2016 7:07 PM UTC

Hi Suzanne,

All types of Ads are supported in AMO namely : Text ads, GDN Ads, Shopping ads etc. In terms of events we can track clicks or interactions for ads. Also, Conversions can be easily attributed to the adcopies.

If there are some value tracked parameters that you want to track for the adcopies, we may then use Custom parameters aswell.

 

Hope this helps!

Regards

Ritika

View in thread

2 replies

Adobe Employee
ritikam90154231Adobe EmployeeAccepted solution
Adobe Employee
Aug 22, 2016 7:07 PM UTC

Hi Suzanne,

All types of Ads are supported in AMO namely : Text ads, GDN Ads, Shopping ads etc. In terms of events we can track clicks or interactions for ads. Also, Conversions can be easily attributed to the adcopies.

If there are some value tracked parameters that you want to track for the adcopies, we may then use Custom parameters aswell.

 

Hope this helps!

Regards

Ritika

Translate
Anonymous
Aug 23, 2016 6:39 AM UTC

Translate
Terms & ConditionsAccessibility statement

Loading footer...