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suzannes3867146
suzannes3867146
Level 2
Aug 12, 2016 7:22 AM UTC
Solved

Domain Optimization

Is Domain optimization possible in AMO? How can I save money from its use?

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    SaurabhKhetrapal
    SaurabhKhetrapalAccepted solution
    Adobe Employee
    Aug 16, 2016 12:20 PM UTC

    Hi Suzanne,

    I'm considering your query is specific to AMO Display. If yes, please refer to the below and try it out.

    From 'Domain Referral Report' under Advanced Reports drop down option, you can refer to all the domains & sites which are performing or non performing ones for respective campaigns/portfolios.

    You can utilize your money by optimizing campaigns by including and excluding the respective domains at Ad strategy level. You can even manage your bids for performing & non performing ones. Notably, this will help to improve the campaign performance and get better ROI for your campaigns.

    Hope this answers your query!

    Thanks,Saurabh

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    1 reply

    SaurabhKhetrapal
    Adobe Employee
    SaurabhKhetrapalAdobe EmployeeAccepted solution
    Adobe Employee
    Aug 16, 2016 12:20 PM UTC

    Hi Suzanne,

    I'm considering your query is specific to AMO Display. If yes, please refer to the below and try it out.

    From 'Domain Referral Report' under Advanced Reports drop down option, you can refer to all the domains & sites which are performing or non performing ones for respective campaigns/portfolios.

    You can utilize your money by optimizing campaigns by including and excluding the respective domains at Ad strategy level. You can even manage your bids for performing & non performing ones. Notably, this will help to improve the campaign performance and get better ROI for your campaigns.

    Hope this answers your query!

    Thanks,Saurabh

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