Adobe Advertising Cloud Launch Extension vs Conversion tag deployment via Launch Rules

Hi Team,

Currently, we have deployed Adobe AdCloud search conversion tags via Adobe Launch Rules. However, we noticed this extension from Adobe Systems.

We have deployed specific conversion tags on specific pages.

1. Which approach is a best practice to follow? Extension or deployment through Launch rules.
2. If it’s through extension, can you guide us through the implementation process?
   
   

Thanks,

Raghu