If you are already familiar with utm parameters and have them in use, you can continue to use them, but you will have to configure the Adobe Marketing Channels accordingly.If you are still free in your considerations, then you should set up your own naming convention so that you can cover all the in...

Another very flexible solution can be found at https://edcampaign.io. They provide a free campaign url builder for Adobe based on a clean campaign template. You may also want to check out their other options which offer more pro features like multiple campaign templates, workflow support, automatic ...

UTM Parameters and CID (campaign identifier) are supposed to do the same thing: Hold descriptive data about your online marketing campaigns. Google uses a set of UTM parameters. Each parameter (e.g. utm_source) of the predefined and fixed set holds one piece of data (e.g. twitter). In Adobe you put ...