Real-Time Customer Data Platform

Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personalization, uniting content and data, ...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

Getting Started with Adobe Real-Time CDP Collaboration Adobe Real-Time CDP Collaboration enables advertisers and publishers to safely and efficiently collaborate on audience data, powering more effective and privacy-centric marketing campaigns. If you're new to Real-Time CDP Collaboration, this guid...

  Discover What’s New in Adobe Real-Time CDP CollaborationNew data partnership capabilities are here—unlock smarter customer acquisition and personalized experiences like never before.

Hello Adobe Experience Platform users,   We have a really exciting Ask Me Anything (AMA) on 9/2 at 8am PST where product and engineering will be answering questions on all things related to AI Assistant. You don't want to miss this!   In the meantime, review this article from one our engineers who w...

How do you translate business goals into marketer-ready audiences without heavy data movement? In my article on Federated Audiences Composition (FAC) I show how the Audience Design Framework (ADF) maps outcomes → use cases → federated audience definitions, speeding activation while preserving govern...

how much time does it take to re-align the identity graph, when a profile enabled individual profile dataset is dropped. when there are 1.2 million profiles are impacted. also, when the same 1.2 million data is re-ingested into another profile enabled dataset (from the same schema) how much time doe...

How can a real-time Customer Data Platform (CDP) effectively integrate heterogeneous data from multiple sources—such as structured CRM data, semi-structured website clickstream data, unstructured social media data, and third-party advertising platforms—while ensuring data consistency and real-time p...

Take 10 minutes to complete an Adobe Real-Time Customer Data Platform review on Gartner Peer Insights, and as a thank you for your time, you’ll have the option to receive a $25 gift card when your review is published! Submit your review before the link expires on August 28! Start your review here:...

lets says idenitymap in profileSnapshot has multiple ids. example below[uid -> "{(NULL,2910574950527,NULL)}",mid -> "{(NULL,43602939,NULL)}",gid -> "{(NULL,ef481128-3054-4846-b23c-8f7650ce025b,NULL)}",vid -> "{(NULL,cookie_id_ef481128-3054-4846-b23c-8f7650ce025b,NULL)}"]1) now if we query the select...

Real-Time CDP Collaboration Release These release notes cover what's new in Adobe Real-Time CDP Collaboration.  July 2025 Real-time CDP Collaboration now supports brand-to-brand collaboration. Collaborators can now form connections, regardless of whether they are an advertiser or publisher. This a...

Has anyone tried MAP dataType for cased other than IdentityMap ? There is no example of data on adobe documentation. Usecase is ingested the ArrayOfObject data into MAP then create audience based on  specific index on the ArrayOfObject. This is the sample data, which I want to try ingesting into MAP...