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I'm trying to decide how to integrate Adobe Analytics with AEP in terms of which data to pass then store in AEP.

 

Would it be smart to bring in all web browse data from AA into AEP? What are the pros and cons of doing so?

 

I'm thinking it might make more sense to use the AA browse data to update AEP segments instead. Like if a customer's browse session included many web pages about product X, then I can take that into AEP as "customer interested in product X as of this time".

 

In this specific use case, it seems like this would keep AEP leaner if I could avoid bringing in all the specifics of a browse sessions when I only care about certain signals like that product interest I mentioned.

 

Does my train of thought make sense here? Any context around this integration and pros/cons of the ways to do it would be amazing.

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