Adobe Summit 2023 | AJO Session - The Paradox of Consumer Personalization

[Sukrity_Wadhwa]

Recording URL: The Paradox of Consumer Personalization

Session: The Paradox of Consumer Personalization

With growing data privacy awareness and regulation, consumers are rethinking what data they’re willing to give to brands. It's no wonder over 80% of marketing leaders say increased consumer privacy protections have changed their perception of personalization. Companies must navigate the personalization landscape by thinking strategically about personalized moments across the customer lifecycle – and whether consumers appreciate it pre-purchase, at-purchase, or post-purchase. It takes a trifecta of strategy, data, and technology to successfully design and execute personalized experiences that resonate with consumers.

Join Forrester’s Jessie Liu and Adobe’s Kevin Lindsay for a provocative session:

• Explore these paradoxes and why personalization continues to elude many brands
• Hear fresh perspectives on personalization and gain insights from Forrester’s latest research
• Challenge old assumptions and re-think personalization’s purpose and potential

Speaker(s)

• Jessica Liu, Sr. Analyst, Forrester
• Kevin Lindsay, Director of Product Marketing, Adobe

Product(s)

Adobe Journey Optimizer, Adobe Experience Platform, Adobe Experience Cloud, Adobe Real-Time CDP, Adobe Target

Recording

The Paradox of Consumer Personalization

Q&A

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