Adobe Summit 2023 | AJO Lab - Build Personalized Mobile Moments with Journey Optimizer

[Sukrity_Wadhwa]

Summit 2023 Registration: https://summit.adobe.com/na/

Hands-on Lab: Build Personalized Mobile Moments with Journey Optimizer

As one of the most pervasive and ubiquitous technologies worldwide, mobile devices connect the physical and digital worlds. They allow marketers to engage with customers before, during, and after live events or experiences. Brands must build relationships with subscribers and members. And at every stage of the customer journey—whether online, in-person, and everything in between—they must facilitate contextual interactions. Built on top of Adobe Experience Platform, Adobe Journey Optimizer provides the key capabilities to make it all happen.

In this hands-on lab:

• Set up In-app and Push campaigns
• Configure an omnichannel customer journey with SMS and email on a single canvas
• Build 1:1 personalized mobile messages with a rich experience designer
• Simulate and preview your mobile messages and test your journey

Session Schedule

Tuesday, Mar 21 | 1:30 PM - 3:00 PM PDT

Speaker(s)

• Sandra Hausmann, Sr. Technical Marketing Manager, Adobe
• Don Huynh, Product Manager, Adobe

Product(s)

Adobe Journey Optimizer, Adobe Experience Platform

Full Schedule

Check Here

Q&A

Please use this thread to ask questions related to this lab.