Impact of third party cookie phase by Chrome

[Ch507117]

Hello All,

As you know Google Chrome is phasing out the third party cookies pretty soon and Adobe Target uses demdex and s_vi cookies (A4T) will have high impact on the Target audience. Can you share Adobe thoughts and process to mitigate the impact on our Target tests until we migratre to web SDK?

[Krishna_Musku · Accepted solution]

@Ch507117 Google delayed 3rd party cookie deprecation until Q1 2025.

https://privacysandbox.com/intl/en_us/news/update-on-the-plan-for-phase-out-of-third-party-cookies-o...

We remain committed to engaging closely with the CMA and ICO and we hope to conclude that process this year. Assuming we can reach an agreement, we envision proceeding with third-party cookie deprecation starting early next year.