I want to understand how Adobe Target reads the digital data layer. From one of my experiences, I was trying to pass page title from a data layer
While I used reading via javascript variable it did not work for me:
However, reading it as a core attribute worked
Why this is the case?
Also, I have pages with multi-product categories and they get passed into my data layer in the form of an array, and through JS code I am already successfully reading it via data element into eVars for my analysis. However, when I am trying to map this multi-product categories data element to user.categoryId to pass it as a Target mbox parameter for every page load nothing comes up in my favorite categories. Any suggestions as to why? This is why I am wondering how to read values out of the digital data layer into data elements for Target?