A/B testing to evaluate the CTA performance

[Abhikeabhi]

I want to build an activity wherein if the user do not click on the default CTA for 60 days he will be shown different CTA on LP. Note that for the initial 60 days he will be shown the default CTA on the LP. 

Please let me know how to setup an activity and audience for the same.

Thankyou,

A.K.

[Tanvi_Agarwal_ · Accepted solution]

Hi @Abhikeabhi 

You may create such audience definition in Analytics, publish it to experience cloud. It will then be available in adobe target to create an XT activity with the experience of updated CTA.

Reference document to publish segment to experience cloud > https://experienceleague.adobe.com/docs/analytics/components/segmentation/segmentation-workflow/seg-...