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Support for Remote Offers in Auto Personalisation

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Level 2

7/19/21

Description - Enable Remote Offers to be used in Auto Personalisation activities

Why is this feature important to you - More than 90% of our offers are Remote Offers, managed in the CMS. For various reasons we aren't using experience fragments - and yes, we are hoping to move to experience fragments and complete the integration, but unless you a) Use AEM, b) use Experience Fragments, and c) have the integration to publish into AEC - you can't make use of AP for web unless you hard-code HTML into the Target UI, which seems very limiting from a feature adoption perspective. In our case, manually authoring HTML in the Target UI introduces the risk of human error, inconsistent content, and is a very manually tedious task that makes it hard for us to transition our existing activities into AP. It also causes us issues because our 'offers' are managed by content managers in the CMS, and with the AP limitation we have to introduce more handoffs and additional steps, checks and balances in the end-to-end value chain to get content live.

How would you like the feature to work - Enable us to use Remote Offers in AP activities in the same way that we can for other activities (note that we can already use Remote Offers in AT). It would be nice to use other offer types (such as Image Offers), but for now Remote Offers would deliver an enormous benefit to us.

Current Behaviour - In AP you can only select from Text/HTML Offers or Experience Fragments.