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🗣️ [Mentor Sneha Parmar] 🌟 Adobe Target Community Mentorship Program 2024 🌟

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Administrator

Hello Team,

Welcome to the Adobe Target Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Target Community Mentor, Sneha Parmar (aka @Sneha-Parmar), who will be here to guide and support you and your peers with your Adobe Target questions as you prepare for your Adobe Target Business Practitioner Professional Certification (Exam ID: AD0-E408)through to the end of the program. 

A little bit about your Adobe Target Community Mentor, Sneha Parmar:

sneha_pic.jpg

 

Sneha Parmar is a highly experienced MarTech Architect working with Capgemini financial services India. Her key expertise are in field of Customer Data Platforms, Personalization, Digital Analytics and Marketing Automation solutions on Adobe product suite. She has 5+ years of experience in Adobe Target She is a certified Adobe Subject Matter Expert for Adobe Target, AEP-Real Time-CDP, AJO, CJA and Marketo. Sneha is based out of Pune (India) and in her free time she loves gardening. 

 

 

 

Aspirants mapped to Sneha Parmar (aka @Sneha-Parmar) :

  1. aanchal-sikka
  2. Bea
  3. BrittUricchio
  4. Caio_Schelini
  5. darjaza
  6. EmilyAu1
  7. FabioFr2
  8. Mahesh_Gunaje 
  9. PhaniJallipalli

How to participate 

  1. Aspirants’ goal is to clear their Adobe Target Certification during the duration of the program: April 29th, 2024 – June 2nd, 2024.
  2. Aspirants: Post your Questions in this thread to connect with your Mentor, Sneha Parmar (aka @Sneha-Parmar), and your fellow Aspirant peers.  *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! 

Suggested Next Steps for Aspirants:

  • Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
  • "Like" this thread to confirm your participation in the program
  • Introduce yourself to Sneha and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Target  
  • Post your Questions to this thread as you begin learning more about the Adobe Target Business Practitioner Professional Certification (Exam ID: AD0-E408)
  • Test your Target knowledge by browsing through the Adobe Target Community Questions and taking your best shot at answering some Qs!
  • Remember that every post / like / comment you make in your contextual thread and in the Target Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links 

We're wishing you all the best as you embark on this learning journey!

 

Cheers, 

Amelia 

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33 Replies

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Community Advisor

Thanks a lot @Amelia_Waliany  for creating the CT thread and for giving us the opportunity to up-skill/cross-skill. 

 

 

Greetings @nnakirikanti   Bea, BrittUricchio, Caio_Schelini, darjaza, EmilyAu1, FabioFr2 Mahesh_Gunaje PhaniJallipalli,

 

I'm Aanchal Sikka, an AEM Architect at Brillio. I am located in Bengaluru (in India). Gratefully, I find myself contributing to AEM Champion, AEM Advisory Program and sharing insights through my AEM blog, hoping to offer value to the community.

Excitingly, I'm eager to broaden my expertise across the Adobe Experience Cloud, with Target being the next frontier on my learning journey. I believe in the power of collaboration and am keen to connect with all of you, sharing knowledge and growing together.

Looking forward to the enriching experiences and meaningful connections ahead!
Sharing my linkedin profile to stay connected even beyond the program: https://www.linkedin.com/in/aanchal-sikka-a7b52486/ 


Aanchal Sikka

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Level 2

Hello Everyone,

I'm Phani Jallipalli, located in Eluru, India, and I'm thrilled to be part of the Adobe Target Community Mentorship Program 2024. While I work as an Adobe Analytics consultant at Shyftlabs, my passion lies in web development and machine learning. Excited to explore Adobe Target, expand my skills, and connect with fellow enthusiasts. Thanks for this opportunity, and let's learn and grow together!

My Linked In  : https://www.linkedin.com/in/phani-kumar-jallipalli

Best,
Phani

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Level 2

Hi everyone, my name is Darja (linkedin: https://www.linkedin.com/in/dzaharova). I am based in the UK, working as a Senior CRO Specialist in Boots (health and beauty retailer here in the UK), currently working in the skincare brand department. I started working with Adobe Target in November 2023, so its been 6 months. I feel like there is still a lot of stuff to learn and understand, I really want to understand more in-depth how everything works in Target and all opportunities as well as expanding my network. Happy to meet you all!

 

Thanks, 

Darja

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Level 3

Hello all!

 

Excited to have this opportunity to meet you, expand my knowledge and work towards achieving the same goal.

 

My name is Brittany Uricchio. I'm located in the United States, specifically New Jersey. I work for CVS Health, under the Aetna umbrella, as it consists of multiple lines of business (LOBs). I currently use Adobe Workfront and over the last year have been interested in learning more about how we leverage our Adobe tech stack. Among other things, I've gotten involved in how the Aetna LOB uses Target and want to stay in tune with how we're planning on continuing to personalize at scale. 

 

Here's my linkedin if you'd like to stay connected with me. https://www.linkedin.com/in/brittany-uricchio-409807143/

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Community Advisor

@nnakirikanti 

Looking forward for some guidance on the material that would help us the best to prepare for the Business Practitioner exam. 

Any pointers or quick links that you provide would be greatly appreciated. Thanks !


Aanchal Sikka

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Level 3

@aanchal-sikka totally agree! Looking forward to the same. I think it will be extremely helpful after we get access to practice test questions to talk through topics that each of us had trouble with. Then we can help explain to one another and is a great way to heighten our knowledge.

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Community Advisor

@BrittUricchio @Mahesh_Gunaje @piyushk21 @aanchal-sikka @fabiofrasson @darjaza @PhaniJallipalli 

 

The following has the material links based on the topics for Target certification

 

https://app.rockinfo.com/courses/playScorm/593?%2Fcourses%2FplayScorm%2F593

 

I guess quizzes would also be starting soon.

 

@nnakirikanti Requesting guidance if the weekly quizzes would be based on specific topics (Dedicated topics for each week) ?


Aanchal Sikka

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Level 2

Hello everyone,

Nice to meet you all, and thank you @Amelia_Waliany for this great opportunity to learn more about Adobe Target.

My name is Fabio Frasson, and I'm based in Brazil, specifically in Foz do Iguaçu (perhaps you have already heard about Iguassu Falls, one of the 7 Natural Wonders of the World).

I work for VILT Group, a consulting company based in Portugal, and have been working for 1 year and a half as a Marketo and Target Consultant, and more recently Analytics. I'm still building my skills in those technologies, and I hope to exchange some knowledge and grow with my fellow Aspirants and our Mentor @nnakirikanti.

If you'd like to connect over LinkedIn, here's my profile: https://www.linkedin.com/in/fabiofrasson/

Thank you!

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Employee

Thanks @Amelia_Waliany  for creating this thread.

 

I am Piyush Sharma working as an Associate Account Manager in Adobe Noida (India) Office.

Recently, I have started using Adobe products and currently working on Ad Cloud and on Analytics as well. Now planning to expand my knowledge and I am willing to learn Adobe Target.

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Level 8

Hello Everyone,

 

I am Mahesh Gunaje, located in Bengaluru(India). I am excited to be part of Adobe Target Community Mentorship program. Excited to explore Adobe Target.

 

Regards
Mahesh

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Level 8

Hi Everyone,

 

Are you able to access the link shared by @Amelia_Waliany  ?

"Amelia Waliany shared "Adobe Target Community Mentor & Aspirant Kick-Off Call-20240426_200436-Meeting Recording" with you"

 

When I tried to open the link, I got this screen.

Mahesh_Gunaje_0-1714707209801.png

 

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Community Advisor

@Mahesh_Gunaje 

Please try with the ID on which you had received the access grant email.

It will ask you to set up verification via Authenticator . Once its set-up, we should be able to access the recording


Aanchal Sikka

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Level 3

Happy Friday all!

@Mahesh_Gunaje @piyushk21 @aanchal-sikka @fabiofrasson @darjaza @PhaniJallipalli 

 

Wanted to start another thread to ask what you all have been focusing on most recently in your Target learnings. I personally still get tripped up on comparing and contrasting Auto-Target and Automated Personalization. I wanted to share this video (found at the bottom of the page) as I found it particularly helpful. Would love to hear from others as well!

 

https://experienceleague.adobe.com/en/docs/target/using/activities/auto-target/auto-target-to-optimi...

 

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Level 2


Hello @BrittUricchio 
Thanks for starting this conversation. I haven't tackled Auto-Target and Automated Personalization yet, but I'm keen to learn more. I'll definitely watch the video you mentioned. Right now, I'm focusing on grasping the fundamentals of Adobe Target. Excited to learn together with everyone!

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Community Advisor

@BrittUricchio  Thanks for sharing the video. Its pretty helpful.

 

I am new to Target, so I have started with the courses defined on [0] in following order:

 

[0]:Experience League | Adobe

 

 

Similar to the video, there is a good comparison document in these courses.

https://expleague.azureedge.net/pdf/Adobe-Target-Activities-Guide.pdf?fromCourses=true  It shares guidance on:

aanchalsikka_0-1714830323251.png

 


Aanchal Sikka

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Administrator

Thanks @aanchal-sikka for the stating awesome product discussions. 

 

Welcome all the aspirants in your learning journey. 

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Level 3

Thanks for starting this @BrittUricchio

@aanchal-sikka - That's an amazing PDF. 

 

My thinking around it has been:

  • Auto-Target is more focused on the whole experiences where Automated Personalization is focused on content & offers.  So, for Auto-Target, you need to predefine the experience, basically have the different experiences set-up, and the ML will choose which, amongst them, is best for the user. 
  • For Automated Personalization, it's more MVT(ish), where different pieces of content & offers, are shown by the algorithm to the user based off their customer profile. The below image shows it nicely.

AT-vs-AP.jpg

 

What was also helpful for me was looking at the reporting.  In an Automated Personalization Report, you'll see an "offer level report." You won't see that in an Auto-Target report because it's looking at the entire experience, not offers. In the AT report you'll see how each experience performed. 


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Level 3

@designbynumber I LOVE this visual. This is so helpful ... I'm such a visual learner and I appreciate the way you broke it down emphasizing the offers/content part of it. I'm not sure about you all, but seeing it this way makes all the difference! 

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Level 2

Happy Friday fellow Target learners

@BrittUricchio that's an interesting way of sharing knowledge and discover learning opportunities for Target.

The document shared by @aanchal-sikka is very helpful and offers a lot of good explanations for allocation and activity types.

 

Currently, I'm facing some uncertainties in specific implementation use cases:

  1. I'm attempting to configure a redirect offer via VEC (while there are some limitations, they don't apply to this situation according to the documentation). This offer should redirect a user from https://www.domain.com/sale to https://www.domain.com/sale?product_list_order=price_asc. Unfortunately, clicking the QA Link results in an infinite loop, preventing me from testing it. I've tried simply activating the experience, but it didn't seem to work (URL is not redirected). The goal is to determine whether ordering products by ascending price would increase revenue. Any advice?


    In relation to this activity, A4T is already set up, and the client wants to use Analytics' Revenue metric as the primary goal metric. Is there any additional setup required to 'attach' these experiences to the Revenue metric within Analytics? In other words, do I need to retrieve the experience information and send it along with the order event, so it will be counted?

  2. Another scenario: the client wants to modify some labels in their main menu, as opposed to their current names (control experience). The goal is to assess whether these changes would result in more clicks on the product sections. We've set up click event listeners so that every time one of those items is clicked, it triggers a regional mbox, whose visualization is the primary activity goal in Target.
    For granularity purposes, we've setup a click event in Adobe Analytics and configured a breakdown by menu category in the A4T Panel, enabling the client to see which changes resulted in more clicks.
    Is there a way to achieve this level of detail using Target-only capabilities?


Thank you very much!

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Employee

Hi @Amelia_Waliany is it too late for one of my customers to join the mentor program? Do you have information on how it works? My customers are based in the UK. 

Thanks, Michelle