Session Details Privacy laws are multiplying, data breaches are more common, and customers are demanding responsible handling of their data to honor their consent preferences in every interaction. Can you design a system to govern customer data at scale that’s flexible enough to evolve with this pr...
Session Details In today’s hyper-competitive digital landscape, businesses are seeking innovative ways to harness the power of data for better personalized experiences. In this hands-on lab, learn how to accelerate implementations of Adobe Real-Time CDP, Customer Journey Analytics, and Journey Opti...
Session Details Create the ultimate personalization experience. Gain a deep understanding of the value proposition and use cases enabled via attribute-based personalization, combined with edge segmentation to deliver the ultimate one-to-one, personally tailored customer experience. Dive into the de...
Session Details Learn how to create a scalable personalization framework with Adobe Target and the Web SDK in this technical lab. Discover how to navigate the cookieless terrain and deep dive into client-side, server-side, and hybrid implementation techniques. Get personalization best practices for...
Session Details B2B marketing attribution relies on complete data, intelligent modeling, and flexible reporting. Marketo Measure Ultimate delivers across all these areas using Adobe Experience Platform, AI, and other technologies. Join Marketo Measure experts and get hands-on with Marketo Measure U...
Session Details Thousands of organizations have invested in CDPs in the past few years with the primary objective of effectively capturing a company’s authenticated first-party data from its own channels for activation. First-party identifiers are set to become even more valuable as cookies (finall...
Session Details Leverage Customer Journey Analytics (CJA) data directly in Power BI, building reports and visualizations with the same metrics and dimensions that you use in Analysis Workspace. Avoid dealing with the error-prone, complicated task of recreating metrics from CJA or Adobe Analytics in...
Session Details In the dynamic world of cross-channel analysis, the ability to adapt your data on the fly to drive meaningful insights is crucial. In this hands-on lab, discover the capabilities of data views and experience first-hand the transformative power of derived fields. This lab equips you ...
Session Details Enhance your data-driven decision-making with Customer Journey Analytics. Learn how to use data science techniques in Python to gain practical skills in analyzing and visualizing customer data. The lab exercises focus on optimizing customer journeys, identifying segments, and uncover...
Session Details Identity is a concept that is widely thrown about the MarTech space, but what does it mean, specifically in the context of Adobe Real-time Customer Data Platform? What’s the difference between Identity and Profile Service? What’s an identity namespace? How are identities linked? We’...