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Hi All,
Could someone help me on my below queries?
Can AAM and AEP coexist, if we are setting up a solution from scratch? What all services AAM can offer in addition to what AEP already have?
Thanks
Sankar
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Hi @sankar1 ,
AAM and AEP can coexist, but if you are setting it up from scratch the recommendation will be to use Adobe RT-CDP as it works with first-party data that is future-proofed for the initiatives around 3rd party cookie blocking and restrictions.
Video links to get in-depth knowledge:https://experienceleague.adobe.com/docs/audience-manager-learn/tutorials/other-integrations/integrat...
https://experienceleague.adobe.com/docs/courses/using/audiencemanager-u-1-2020-1-rtcdp.html
Thanks!
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