Adobe Experience Platform Data Collection

Original article   Feature Flags or Feature Toggle is a common practice used by developers. It allows to deploy specific functionalities in an incremental manner and only enable them when needed. In the tagging world feature flags is a little-known concept. Most of the time a standard tagging releas...

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This post is part of a series about auto-taggingWhile using a tag management system (TMS) like Adobe Launch, you can use different tagging methodologies to achieve your requirements. There are 3 main concepts of tagging which are:DOM scraping which uses the functionalities of the DOM API to gather t...

This post is part of a series about auto-taggingIn this article I will describe how to create your views for your Adobe Launch extension. Extensions are a way to extend your tagging implementation to provide reusable content for your tagging team to use in all your Adobe Launch containers.When build...

This post is part of a series about auto-taggingAdobe Launch release process is by design simple. This simplicity sometimes comes at a cost as quality checks are often missing before code goes to production. You should also have tagging and coding standards set up to facilitate the release process.P...

This post is part of a series about auto-taggingAdobe Launch TMS allows you to use built in features to deploy tags on your website. In some instances, you will be required to write some JavaScript custom code as the tagging features are not enough to achieve your requirements.By injecting JavaScrip...

This post is part of a series about auto-taggingTagging Standards will allow you to set up a set of rules for your tagging team members to follow. By following them we will ensure that the content of your Adobe Launch container is secure, maintainable, and reusable.Naming ConventionAs a member of th...