Adobe Experience Platform

Managing your behavioral data using expiration-rules is critical in ensuring compliance within your license entitlements and to prevent being obsolete for your use cases.  This blog shows how to achieve different expiry duration based on eventType in a WebSDK implementation using two DataStream poin...

In today’s retail industry environment, millions of data points are collected every second from different sources like online web/ app data, stores data, brick-and-mortar stores, etc. While trying to understand customer behavior across various channels, interacting with and stitching together in one...

Are you planning to migrate from traditional Adobe Analytics to Customer Journey Analytics (CJA) and do not want to make any changes to your existing implementation? This blog post will help you with a step-by-step process of moving to CJA without any code changes and implementation delays to start ...

Are you looking to optimize your Adobe Experience Platform (AEP) implementation? Want to ensure that your organization is leveraging the full potential of AEP to drive meaningful insights and actions from your customer data? Look no further! In this blog, I will share top tips and best practices for...

This article talks about how to implement ACDL  using ACDL extension through Adobe Launch

Lots of time, we do get questions if Adobe customers need to buy AEP separately to implement Analytics through AEP Web SDK or AEP mobile SDK, etc   Well there is some good news for all Adobe experience cloud customers This article is all about that

There has been buzz within our Adobe community where all us are have been hearing a new term called "Event Forwarding" "RTCDP" or "RTCDP Connections" etc. Hence, I wanted to start working on this to understand this better. This article helps you to implement event forwarding with AEP Web SDK.I would...