Multi-Lingual Personalization at Scale with Experience Fragments (AEM and Target) | AEM Community Blog Seeding

[kautuk_sahni]

Multi-Lingual Personalization at Scale with Experience Fragments (AEM and Target) by Praveen Penupati

Abstract

AEM integrated with Adobe Target makes life easier for content creators and marketers. They both work in the tool of their choice and the integration allows them to focus on what they do best independently.

Managing personalization for a multi-lingual brand is, however, still a big challenge. Wouldn’t it be dreamy if there was a trick to centralize multi-lingual personalization?

How AEM and Target work together
By Integrating Adobe Experience Manager with Adobe Target, one can harvest the power of AEM capabilities of cross channel’s content delivery, multi-language site capability and responsive behaviour, with the intelligence of Adobe Target which can be used to serve relevant content to the relevant customer.
AEM and Adobe Target combined to facilitate the right customer with the right content in right language.

Experience Fragments, created in AEM can be exported to Adobe Target as HTML or JSON. They can then be used as offers in Target activities, to test and personalize experiences at scale. By default, Experience Fragments are delivered in the HTML format. This can be used by both AEM and third party channels alike. For export to Adobe Target, HTML is used.

Read Full Blog

Multi-Lingual Personalization at Scale with Experience Fragments (AEM and Target)

Q&A

Please use this thread to ask the related questions.