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Adobe Summit 2024, AEM Session | S407 Bayer: Captivating Users With an Omnichannel Strategy & Headless CMS
Session Details
Customers constantly move between multiple devices and platforms when interacting with brands, and they expect those experiences to be seamless. Learn how Bayer accelerated time to market and future-proofed their tech stack with a cutting edge, modern, headless CMS that empowers teams to use Adobe Experience Manager for their respective content delivery needs. Discover how Bayer: -> Improved content development workflows and team collaboration within its development teams and also cross-functionally with other key stakeholders -> Developed best practices and tips and tricks for managing and delivering experiences via headless content delivery in Experience Manager -> Improved overall customer experience and created real business impact
Session Schedule
28th March, 2024 | 10:30 AM - 11:30 AM
Speaker(s)
Tina Ngo - Adobe & Praveen Gaddam - Bayer
Moderator(s)
Adobe
Content Track
Content Management
Session Registration URL
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Q&A
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