Why You Should Have DAM Analytics! | AEM Community Blog Seeding

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Why You Should Have DAM Analytics! by Tiffany Laster

Abstract

The Importance of a DAM
Digital Asset Management platforms are essential to creating a successful DXP tech stack. Many organizations are already using or making the move to Digital Asset Management platforms to efficiently store, manage, secure, and distribute assets. DAMs are meant to help reduce asset-related costs, improve workflows and support all your marketing efforts including but not limited to sales, marketing, personalization efforts, learning/education materials and more!

By following a maturity model, organizations can ensure they are following best practices, focusing on the right areas to optimize and maximize return on investment for the platform.

As part of the DAM Maturity Model, “Impact” is one of the five pillars we focus on when implementing and enhancing Digital Asset Management platforms. By defining KPIs and ensuring you have analytics, you can create a data-driven roadmap for your Content Hub.

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Why You Should Have DAM Analytics!

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