Manage the Lifecycle of Content with Adobe Experience Manager Assets Essentials and Adobe Workfront | AEM Community Blog Seeding

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Manage the Lifecycle of Content with Adobe Experience Manager Assets Essentials and Adobe Workfront by Arun Nagpal

Abstract

Digitization and remote work flexibility has made project management and easy collaboration between teams a top priority for many organizations. Adopting this new-age digital work environment creates challenges where different departments, teams, and content are disconnected and numerous digital assets and processes operate in silos. Enterprises are adopting and investing in a number of solutions to improve collaboration between content writers, web producers, creative professionals,s and digital marketers.

Current digital assets storage solutions are outdated and are painful to operate, navigate, search, and find the right assets. We spend a lot of time searching for the right assets for projects and publications. This new age work model demands a shift of content production and digital asset management from operations in silos to cross-functional team collaboration.

The new native integration of Workfront and Experience Manager Assets Essentials (Adobe’s lightweight DAM) allows enterprises to adapt to this new digital age requirement at a faster pace by connecting the process of content and work management. The user interface experience is so seamless that all images, videos, documents, and other assets needed to create amazing experiences appear to be in one solution. Team members can easily find content and associate it with projects when needed.

The game-changing capabilities of Workfront and Experience Manager Assets Essentials combined
Combined work and digital asset management solution is one of the best ways to ensure content velocity, create amazing customer experiences and manage the end-to-end lifecycle of every work asset. The integration of work and asset management solutions offers benefits throughout the content lifecycle. When projects are created, associated assets and metadata can be pulled directly from the DAM, thus ensuring a bi-directional sync in updating assets. Throughout a project, teams have a centralized location to view project details, monitor the tasks, and review and approve assets.

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Manage the Lifecycle of Content with Adobe Experience Manager Assets Essentials and Adobe Workfront

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