I'm seeking your expertise...
My name is Tiphaine Jeannot, and I'm a Master's student in Marketing in France. For my Master's thesis, I've decided to explore how AI-powered personalization solutions are transforming conversion and retention strategies in the B2B SaaS sector.
That's where you come in!
Are you involved in a SaaS company as a Product Owner/Manager, CRO Specialist, or Customer Success Manager? Have you had experience implementing technologies of the Adobe Experience Cloud (or similar solutions)?
My goal is to collect a range of perspectives on how AI personalization is reshaping marketing strategies, understanding what has been successful, what challenges have arisen, and why some may be hesitant to adopt these technologies.
Would you be open to sharing your experience with me, either through a brief video call or in writing for those who are short on time or prefer not to use video? Please feel free to comment below or send me a private message.
If you'd like to connect, here's my LinkedIn: https://www.linkedin.com/in/tiphaine-jeannot/
Your assistance could significantly contribute to my research, and I would greatly appreciate it.
Thank you very much!
