Hi Experts,
There is a requirement for capturing the real time signal (online trait) from website and passing it to Audience Manager for creating Rule based traits.
Kindly suggest the feasibility and pro/cons of Option-2 if it is possible. Any kind of documentation/pointer will be great help.
Thanks!
Solved! Go to Solution.
Hi,
1) I'm glad you were able to get SSF setup in a POC environment. That is the recommended method for passing Analytics data to Audience Manager.
2) Yes, there is another way to send Analytics data to Audience Manager. This method involves deploying another Javascript library to the page called DIL. This is the legacy method as all functionality that DIL provides is now supported via SSF. Here is a base documentation page for DIL. Like I mentioned previously, Adobe recommends that anyone with Analytics and AAM use SSF instead of the DIL module. Having the DIL code on the page requires another javascript library to load on the page. This comes with some downsides like loading, updating, troubleshooting, ect..
3) You could create a segment in Audience Library that is comprised of Customer Attributes and Analytics raw data that functions in real time. Other than that, you'd need to use Audience manager to create the segment. Again, we'd recommend using SSF for this use case.
Cheers,
Jantzen
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Hi,
1) I'm glad you were able to get SSF setup in a POC environment. That is the recommended method for passing Analytics data to Audience Manager.
2) Yes, there is another way to send Analytics data to Audience Manager. This method involves deploying another Javascript library to the page called DIL. This is the legacy method as all functionality that DIL provides is now supported via SSF. Here is a base documentation page for DIL. Like I mentioned previously, Adobe recommends that anyone with Analytics and AAM use SSF instead of the DIL module. Having the DIL code on the page requires another javascript library to load on the page. This comes with some downsides like loading, updating, troubleshooting, ect..
3) You could create a segment in Audience Library that is comprised of Customer Attributes and Analytics raw data that functions in real time. Other than that, you'd need to use Audience manager to create the segment. Again, we'd recommend using SSF for this use case.
Cheers,
Jantzen
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Thank you very much Jantzen, I was fully confident that you'll surely reply on this thread to provide right direction as usual. Perfect, I am totally aligned with your direction for using SSF and creating hybrid segment in AAM. Kindly mark the post closed. Thanks!
Thanks & Regards,
Deepak Jangra
Hi DeepakJanga
I'm moving this thread to the new Adobe Audience Manager community. Feel free to seek inputs, contribute and learn about AAM best practices there.
Best,
Gaurang
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